DEEPTOKYO
magazine
EN
DEEPTOKYO
magazine
EN
2025.12.19
A concept store bringing together brands from “KOSÉ,” including “SEKKISEI”
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Nearest Station
Known among international visitors as a go-to brand for “must-buy” souvenirs, “SEKKISEI” is one of the many brands developed by Japanese cosmetics company “KOSÉ.” Its concept store, “Maison KOSÉ Ginza,” is located in Ginza, Tokyo’s renowned shopping district.This is the only store where you can experience a wide range of “KOSÉ” brands across categories. In addition, the store offers experiential content using digital technology, as well as services available exclusively here, allowing visitors to enjoy a new kind of beauty experience. On this visit, model Maylan You tried out the experience.
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“Maison KOSÉ Ginza” spans the first and second floors of a building in the heart of Ginza. When speaking of “KOSÉ’s” signature skincare brands, “SEKKISEI” naturally comes to mind—but the first thing that catches your eye upon entering the store is the expansive area dedicated to “SEKKISEI BLUE.”Launched in 2025, “SEKKISEI BLUE” is “SEKKISEI’s” clean beauty line aimed at creating a sustainable, circular future. The brand emphasizes environmental consideration, using recyclable glass and plant-derived resin bottles. It also actively engages in global environmental protection initiatives, sharing these efforts with the world.In the same area, visitors can also experience “Preédia BLUE,” a clean beauty series born from the skincare brand “Preédia,” which is known for its abundant use of marine-derived ingredients.
The bright and comfortable “SEKKISEI BLUE” area on the first floor, filled with natural light streaming in through large windows.
Three popular facial oils from “SEKKISEI BLUE.”Each offers a different texture and benefit tailored to specific skin types, leading to healthy-looking skin.（From left） SEKKISEI BLUE Bounce Balancing Oil / Lively Balancing Oil / Hydro Balancing Oil 30 mL each ¥8,800
“SEKKISEI BLUE” features a stylish design inspired by traditional Japanese roof tiles, known as kawara. When stacked, their tile-like shape becomes even more apparent.
Like “SEKKISEI,” “SEKKISEI BLUE” incorporates ingredients derived from Japanese herbal plants (wakan-yaku, traditional Japanese and Chinese medicinal botanicals). Actual samples of these plants are displayed in-store, creating an engaging and informative exhibition space.
Seated at the counter, visitors can take their time trying products while consulting with a beauty consultant.On this visit, Maylan experienced “SEKKISEI BLUE Deep Hydrating Essence Liquid II” （120 mL ¥7,700）, the top-selling item in the “SEKKISEI BLUE” lineup.
The two-layer essence glides smoothly onto the skin, leaving it feeling deeply hydrated. “My skin feels so soft and plump!” Maylan commented, clearly impressed by the texture.
She also tried a highly anticipated item released in December:“SEKKISEI BLUE Deep Breath Meditation Aroma Mist” （100 mL ¥5,500）.
Formulated with natural essential oils, its spicy, woody scent is designed with self-meditation in mind.“It’s incredibly relaxing—I could enjoy this scent forever,” Maylan said, completely captivated.
“Preédia BLUE” is popular for its cleansers made with domestically sourced marine clay and deep-sea water, as well as its head cleanse that combines scalp care, shampoo, and treatment in one. Its refreshing, marine-inspired scent is another highlight.
Since 2009, “SEKKISEI” has carried out the environmental conservation initiative “SAVE the BLUE,” which includes coral transplantation efforts in Okinawa. “SEKKISEI BLUE” continues similar activities and has also introduced a container recycling program as part of this commitment—an initiative aimed at realizing a sustainable society.
The second floor brings together a wide variety of “KOSÉ” brands. Skincare, makeup, haircare, and more are all available in one place, allowing visitors to choose from an extensive range of options.Another appeal is the ability to receive recommendations that go beyond individual brands by consulting with a beauty consultant.For example, you might choose skincare from “DECORTÉ” and makeup from “ADDICTION,” enjoying a freely customized combination.
The 2nd floor also features large windows, creating a bright and open atmosphere.
Familiar brands line the space, including the iconic blue “SEKKISEI,” “Preédia,” and “DECORTÉ,” known for its serums.
Real makeup proposal videos by beauty consultants are displayed on a large screen, offering practical tips that visitors can easily apply.
On the second floor, visitors can enjoy a free digital “Skin Analysis” experience. By lightly placing a dedicated device against the skin, seven elements are measured: moisture level, oil level, pores, firmness, spots, clarity, and skin texture.Not only can you check your skin condition and concerns through numerical data, but based on the results, a beauty consultant will carefully recommend the most suitable products and usage methods. The service is available in English, making it especially accessible for international visitors.
Maylan also gave it a try. Simply touching the device lightly to the skin initiates the analysis almost instantly.
Higher scores indicate better skin condition. Maylan received an overall rating of “A,” indicating excellent results. However, the analysis revealed that during winter, her moisture levels tend to drop, making her skin more prone to dryness.“I realized that I need to step up my moisturizing care during the dry season,” she shared.
With English support available, this content is particularly popular among international visitors.
At the “Green Atelier” on the first floor, visitors can enjoy an art experience using cosmetics. Testers of makeup products that have completed their role are upcycled and reused as paints for a coloring activity. By making use of the translucent colors and subtle shimmer unique to cosmetics, it’s easy to create a one-of-a-kind artwork with a distinctive feel. This experience is also free of charge.
Choose your favorite coloring sheet.
Shave off your preferred makeup testers and mix them with a special liquid to create paint.
Using eyeshadow brushes or applicator tips, apply color over the stencil.
With her background in fine arts, Maylan used advanced techniques to mix colors and completed a richly atmospheric piece.
“The soft, delicate hues unique to eyeshadow are so charming,” she commented.
Popular makeup items from “KOSÉ” brands that have completed their role are lined up, waiting to be upcycled.
One of the unique services offered at “Maison KOSÉ Ginza” is its engraving service, which allows letters, numbers, and motifs to be engraved onto selected items. You can add your own name or the name of the person you are gifting it to, creating a truly one-of-a-kind item—making it especially popular as a souvenir.The store also places great emphasis on gift proposals, offering a wide variety of wrapping options. Beauty consultants are happy to assist with gift selection as well.
An example of engraving on the stick fragrance “Fragrant Charm” （¥4,290） from “Flora Notis JILL STUART.”With its gently diffusing scent and elegant design, it is a popular gift item.
A wide variety of original gift wrapping options are also available.
Born in 1999 in China. She came to Japan in 2018 and studied at a Japanese language school. In 2020, she was accepted into the Sculpture Department at Tama Art University on her first attempt. She began working as a model in 2023 and made her runway debut at Tokyo Collection. She is currently active in magazines and advertisements both in Japan and internationally.
Instagram:@maylan_ y
The information in this article is current as of December 19, 2025 (at the time of publication)
