CAPCOM STORE TOKYO

Step Into Game Worlds Through Lifelike Displays That Engage the Senses

If you love games, you may have imagined, controller in hand, what it would be like to step into the world of a game. “CAPCOM STORE TOKYO” is an interactive official store that brings that imagined experience closer to reality.
 
The store opened in 2019 in a corner of “CYBERSPACE SHIBUYA” on the sixth floor of “Shibuya PARCO,” where Japanese pop culture comes together. Since opening, a life-size figure of Ryu from “Street Fighter” has welcomed Capcom fans. At regular intervals, the energy concentrated between his hands glows as he strikes the pose for his signature move, “Hadoken.” The figure’s lifelike detail draws fans who wait patiently to photograph that moment—a familiar sight at the store.

Farther inside, the imposing world of “Monster Hunter” comes into view. At this photo spot, visitors can take pictures of themselves facing Rathalos, one of the series’ iconic monsters. With its sharp claws looming in the background, they can pose holding the long sword placed in front, as though they had stepped into the game. They can capture a photo filled with the tension of a hunter and monster facing off.

The carefully crafted three-dimensional displays make visitors want to take photos. They offer an experience that cannot be had simply by viewing the games on a screen—one unique to visiting the store.

Store Design That Evokes the Worlds of the Games and Memories of Playing Them

The store’s design is also filled with details that reflect Capcom’s approach. Each Capcom game has its own distinct world and experience, so the company takes care to reflect the atmosphere of each title in the store. Signature motifs and colors from the games appear throughout, and the different areas have a loose narrative connection. As visitors walk through, they are naturally drawn into the world of each game.

The layout makes it easy to see the product shelves and displays from anywhere in the store. The open space is designed so visitors can enjoy the displays from every angle.
First-time visitors can feel comfortable entering, while fans can immerse themselves more deeply in the worlds of the games.

This approach to the store has another appeal: figures and merchandise can bring back memories of games people once played. Store manager Ryo Yoshitake says he sees this happen every day.
 
“Throughout the store, figures and merchandise spark conversations like, ‘I played this game so much,’ and ‘I had such a hard time with this monster.’ Once, a young customer’s eyes lit up as they told us, ‘I remember watching my dad play when I was in kindergarten.’ I think the real pleasure of a physical store like this is that simply visiting can lead to encounters and reunions with all kinds of games and characters.”
 
Games become a shared topic and bring back memories of one’s younger self. People connect across languages, borders, and generations, and their own memories come back to life. “CAPCOM STORE TOKYO” offers something that buying products alone cannot provide.

Popular Collectibles from “Monster Hunter” and “Resident Evil”

The items on the shelves are developed in close collaboration with the game development teams from the planning and design stages, so that they fit the worlds of the games. Among the items that particularly appeal to collectors are those from the globally popular “Monster Hunter” and “Resident Evil” series.

One of the most popular offerings in the “Monster Hunter” area is the intricately sculpted “Capcom Figure Builder” series. The figures look as though monsters from the game screen have been recreated in the real world, earning high praise from fans overseas as well. Each box comes with one bonus part. Collect all the parts, and they form a single monster—another feature that inspires collectors around the world to complete the set.

Meanwhile, enthusiasm for the “Resident Evil” series is growing as it marks its 30th anniversary. Items featuring Leon, one of its protagonists, are so popular that they sell out within days of arriving. Longtime fans are sure to smile at merchandise modeled on items from the games, such as the “Umbrella Corporation Bath Additive (Green Herb)” and “First Aid Spray Bottle.” In recent years, the range of commemorative items highlighting the characters themselves has also grown, generating fresh excitement.

Exclusive Items and New Arrivals Offer Fresh Discoveries on Every Visit

The same attention to detail can be seen in merchandise for other titles, including “Street Fighter,” “Ace Attorney,” “Okami,” and the new title “PRAGMATA.” New products arrive alongside new games and content, so there is something new to discover no matter how often visitors return.
 
Store-exclusive items are another highlight. Alongside the “Capcorom” plush series, known for its adorable rounded shapes, there is a wide range of items to commemorate a visit, including T-shirts and clear files exclusive to “CAPCOM STORE TOKYO.”
 
Looking ahead, manager Yoshitake says, “We want to go beyond selling products. By further expanding experiences unique to the store and limited-time offerings, we hope to become a place where visitors can take home a new discovery and a sense of the fun they felt back then every time they come.”
 
The store continues to evolve into a special place where people can share their enthusiasm and love for games, as well as find merchandise. “CAPCOM STORE TOKYO” will continue to captivate fans across generations and borders.

*Stock availability may change. Please note that items may sell out.