Colorful, eye-catching costumes like those of Japanese idols. Larger-than-life personalities. But once the bell rings, the ring comes alive with hard-hitting moves and fierce competition. This is JOSHI PRORESU, a form of professional wrestling that has evolved into a culture all its own in Japan. Part sport, part entertainment, and even part “oshi-katsu”—the culture of supporting a favorite performer—it is now attracting a growing following overseas. We went to Korakuen Hall for a Tokyo Joshi Pro-Wrestling (TJPW) event to experience it firsthand. With TJPW now holding events overseas as well, we explore the appeal of JOSHI PRORESU, where “KAWAII” and “STRONG” share the same ring.
JOSHI PRORESU—joshi meaning “women” in Japanese—is a form of professional wrestling in which female wrestlers bring their strength and hard-earned skills into the ring. But the appeal goes beyond powerful moves and hard-fought matches. Distinctive personalities, colorful costumes, the drama that unfolds in the ring, and the energy shared between wrestlers and the crowd are all part of the experience. Blending sport and entertainment, JOSHI PRORESU has developed into a distinctive form of live culture in Japan.
The crowd cheers on wrestlers struggling to escape punishing submission holds and erupts as opponents are slammed onto the mat with powerful throws, counting along with the referee as wrestlers go for a pin.
A 3-way tag team match produces comical moments like this, with wrestlers pulling on an opponent’s super-long hair as if they were playing tug-of-war. Each wrestler brings her own distinctive character into the ring.
JOSHI PRORESU in Japan dates back to the late 1940s. In the late 1960s, All Japan Women’s Pro-Wrestling was established and would go on to lead the scene for decades, gaining widespread popularity through television broadcasts. In the 1970s, the tag team Beauty Pair became idol-like stars and also found success as singers. That momentum continued into the 1980s with the emergence of the Crush Gals, a tag team that became national stars, particularly among young women. Meanwhile, their greatest rival, Dump Matsumoto, emerged as one of the era’s most fearsome heels. Their fierce rivalry captivated the country, turning JOSHI PRORESU into a cultural phenomenon. This is the very era portrayed in the hit Netflix series The Queen of Villains.
Today’s JOSHI PRORESU builds on that history while adding new dimensions to its appeal—from “kawaii” aesthetics and idol-like qualities to the close relationship between wrestlers and their fans. It continues to evolve as a distinctly Japanese form of pop culture.
Known as a mecca for combat sports, Korakuen Hall also holds a special place in professional wrestling. Since opening in 1962, it has been a stage for generations of wrestling history.
Over the years, different promotions have developed their own distinctive styles and identities, giving rise to a modern culture in which fans enjoy not only the wrestling itself, but also the wrestlers’ personalities and costumes, as well as opportunities to interact with them. Tokyo Joshi Pro-Wrestling (TJPW), which we visited for this feature, is one promotion that embodies this new way of experiencing JOSHI PRORESU.
Tokyo Joshi Pro-Wrestling (TJPW) emerged from a different lineage than Japan’s established JOSHI PRORESU promotions. Its roots lie in the men’s wrestling promotion DDT Pro-Wrestling, which has developed a distinctive style by keeping professional wrestling at its core while incorporating entertainment through unconventional match formats and bold, imaginative concepts. TJPW inherited that same spirit of creative freedom and built a culture of its own from the ground up.
Some of TJPW’s popular wrestlers. From costumes to makeup and hairstyles, each has a distinctive look that reflects her personality. Another defining feature of TJPW is that there are no heels, and rivalries and conflicts are not a major focus.
One of TJPW’s defining features is that it has no heels—the villains of professional wrestling. Matches do not leave behind bitter animosity or conflict, and TJPW does not emphasize feuds or hold rivalry matches against other promotions.
“Fans often tell us that they leave our shows feeling happy,” says Takahashi, who oversees TJPW’s business operations. “Even if the wrestler they were rooting for loses and they’re disappointed, what they feel even more strongly is, ‘I want to see her keep trying next time.’ They also tell us that every wrestler who steps into the ring shines.”
Behind this is an idea inherited from DDT: bringing out what makes each individual unique. Rather than defining a wrestler solely by her physique or athletic background, TJPW uses professional wrestling as a stage for bringing out each person’s character and what she wants to express.
“Some of our wrestlers say that the TJPW ring is a place where they can become the person they want to be. Putting on a costume that’s completely different from what they normally wear allows them to express their individuality or a side of themselves they don’t usually get to show. I think the audience picks up on that too,” says Takahashi.
The event opens with a live performance by UP UP GIRLS kakko PROWRESTLING, TJPW’s own idol unit. Aiming to become the ultimate idols who can “sing, dance, and fight,” their performance is a scene unique to TJPW.
The moment a Tokyo Joshi Pro-Wrestling (TJPW) wrestler steps into the ring, one of the first things you notice is her colorful costume, designed to express her personality. The wrestlers generally come up with their own costume concepts, from colors to silhouettes, and also have a hand in creating their overall look, including their makeup and hairstyles.
“Costumes are incredibly important. When you see a wrestler for the first time, you may not know her name yet, but you might remember her as ‘the one in the yellow frilly costume that I liked.’ Color and shape can help a wrestler stand out in people’s minds. I think that’s also how children start to recognize the wrestlers,” says Takahashi.
The colorful costumes, hair, and makeup are more than decoration. They are an important way for wrestlers to express who they want to be and the characters that feel true to them. Even before you know a wrestler’s name, her costume can tell you something about who she is at a glance—almost like a second introduction.
Takahashi says that TJPW’s colorful aesthetic is sometimes compared to Pretty Cure, the long-running Japanese magical-girl anime franchise.
As the wrestlers appear, each with her own distinctive look and character, it feels as though Japanese pop culture has been condensed into the ring.
It is easy to be drawn in by the colorful costumes and distinctive personalities of Tokyo Joshi Pro-Wrestling (TJPW). But once the wrestlers step into the ring, the intensity is real. Frills and elaborate costumes no longer matter as they grimace in pain but keep getting back up and fighting on. Before long, you may find yourself cheering them on with everything you have.
“We place a lot of importance on thoroughly mastering the fundamentals of professional wrestling, from taking falls to basic movement,” says Takahashi. “Even when we do something a little different or entertaining, I think people can enjoy it because those fundamentals are solid. Many of our wrestlers also come up with moves that suit their own characters.”
TJPW’s slogan is “KAWAII × DREAM × STRONG — Pro Wrestling That Makes You Look Forward to Tomorrow.” The wrestlers are not only “KAWAII”—they are “STRONG” too. And here, “STRONG” means more than physical strength.
“I think standing out as an individual is also a kind of strength,” says Takahashi. “It might be the strength of your character, or the mental strength not to give up. If you asked each wrestler, ‘What is your strength?’ I think every one of them would have a different answer.”
What you see in the ring, then, is more than well-honed wrestling technique. Each wrestler brings her own kind of strength. “KAWAII” and “STRONG” may seem like opposites, yet both exist naturally in the same ring. That combination is at the heart of what makes TJPW what it is.
Yuki Arai
After performing as a member of the idol group SKE48, Yuki Arai made the transition to professional wrestling. Her cute appearance contrasts with the hard-hitting moves and all-out intensity she brings to the ring. She says she especially wants fans to pay attention to her facial expressions. She even styles her hair so that her face remains visible while she wrestles, saying, “I want people to see the expression on my face when I’m giving it everything I have.”
Yuki Kamifuku
Often described as “Japan’s most beautiful wrestler,” Yuki Kamifuku entered professional wrestling after working in the entertainment industry. Known for her striking figure, she has also appeared in gravure photo shoots. Her cool costumes and makeup are part of her signature look, and she has built a strong following among female fans as well. Kamifuku has announced that she will retire from professional wrestling on December 26, 2026.
Suzume
Suzume first discovered TJPW when a friend invited her to a show. She became a fan—and eventually a TJPW wrestler herself. At 152 cm tall, she makes the most of her smaller frame with a fast, energetic wrestling style. Her cheerful smile is another part of her appeal. Her motif is the hornet, and her costume features her signature color, yellow.
Rika Tatsumi
Rika Tatsumi is known for her wild, almost unhinged wrestling style, which she calls “Crazy Fight.” Once she enters the ring, she seems to transform into a completely different person. She sometimes enters the ring in a wildly eccentric persona given to her by Cookie!, a Japanese comedian she admires. Her catchphrase, “This is White Dragon,” plays on the tatsu (“dragon”) in her surname.
Shoko Nakajima
Shoko Nakajima trained at the comedy school run by entertainment company Yoshimoto Kogyo and worked as a comedian before joining TJPW. One of the promotion’s original members, she stands just 147 cm tall, yet uses her finely honed strength to send much larger opponents flying. That contrast between her bright personality and powerful wrestling style is part of what makes Nakajima who she is.
Even after the final bell rings, the TJPW experience is far from over. Many events are followed by fan meet-and-greets where visitors can interact directly with the wrestlers, and that sense of closeness with your “oshi”—the wrestler you support—is a major part of TJPW’s appeal.
Typically, fans can purchase a wrestler’s portrait and have it signed, then take a solo photo of the wrestler with their own phone. Some events also offer two-shot photo sessions, where fans can pose with a wrestler. And in one of TJPW’s more unusual fan events, wrestlers even draw portraits of their fans.
TJPW has also brought these fan events to its overseas shows, where they have been warmly received.
“We didn’t try to change things or localize them just because we were overseas. We simply brought over what we do in Japan, just as it is,” says Takahashi. “A lot of people came because they were genuinely looking forward to taking part. It gave us confidence that the culture of JOSHI PRORESU could resonate overseas without having to change what it is.”
Some of the wrestlers are even studying English so they can communicate with international fans. And at events in Japan, growing numbers of visitors from overseas are not only coming to watch the matches, but also lining up for the fan meet-and-greets.
Fans can do more than cheer for their favorite wrestler from the stands—they can tell her directly how they feel after the match. That sense of closeness is one reason people want to keep coming back.
Before the matches at Korakuen Hall, many fans arrive carrying handmade uchiwa fans dedicated to their favorite wrestlers—a scene that reflects the idol-like side of contemporary JOSHI PRORESU. Another notable trend is the growing number of female fans.
“KAWAII,” “STRONG,” and “oshi-katsu”—the appeal of JOSHI PRORESU lies in finding all three in the same place. Unlike anime or manga, this is a form of pop culture whose stories continue to unfold in real time. If you get the chance, experience the energy of JOSHI PRORESU at a live event for yourself.
See the results from the event we attended!
Official URL:https://www.tjpw.jp/results/6a23bbbcfac1ea000213baa8





