2026.09.08
A Specialty Vintage Magazine Bookstore Reflecting the Music and Culture of Its Time
Located in Jimbocho, Tokyo’s famous book district, Bunken Rock Side is a secondhand bookstore specializing in magazines, with a collection of approximately 20,000 issues covering everything from rock music to film, fashion, art, idols, and anime. Its selection of music and culture magazines is particularly extensive, with back issues ranging from inaugural issues published in the 1970s to recent editions. Through these magazines, visitors can discover the music, trends, and values that defined each era.
Jimbocho is known as one of the world’s leading districts for antiquarian and secondhand bookstores. Standing out along Yasukuni-dori, its main thoroughfare, is Bunken Rock Side, a secondhand bookstore specializing in magazines.
The store was founded in 1989 by the parents of its current owner, Reiko Yamada, originally as a secondhand bookstore specializing in haiku and literature. After Yamada, a music fan, took over the business, she began focusing on music magazines, which were still relatively uncommon at secondhand bookstores at the time. She renamed the store Bunken Rock Side, transforming it into the shop it is today.
The store carries approximately 20,000 magazines and related books, centered on rock and other music publications and spanning a wide range of culture, including film, fashion, art, idols, and anime.
Its collection of back issues of music and culture magazines, ranging from inaugural issues to recent editions, is among the most extensive in Japan. This rich archive attracts visitors of all ages, from teenagers to people in their sixties and beyond. The store is loved by a diverse clientele: people hoping to rediscover magazines they once treasured, younger generations interested in exploring the roots of their favorite artists, and students and creators searching for research and reference materials.
“Before the internet, magazines were how we discovered different kinds of culture, including music, fashion, film, and art. Today, if you look up something you’re interested in on social media, you can find information immediately. But print magazines contain all kinds of information beyond the article you originally wanted to read, including columns. That means you can encounter information you weren’t looking for and discover new interests. I think that’s what makes magazines so fascinating,” says Yamada.
Owner Reiko Yamada is a devoted music fan who has loved hard rock and heavy metal for many years. When it comes to music magazines, Yamada is the person to ask.
The passion for music that Yamada has cultivated for nearly half a century lives on in the store’s magazine collection. Its shelves are lined with Japanese music magazines such as "MUSIC LIFE" and "BURRN!," which have chronicled the international rock scene, making the collection one of the finest in Jimbocho. The store also has a filing section featuring items such as promotional band stickers that were never sold commercially and concert flyers once handed out at live venues. These valuable materials preserve the excitement of the music scene at the time.
“When I was 12, I was drawn to the music I could hear coming from the record shop across from my house, and I started going there almost every day. The owner taught me all kinds of things, and that’s how I became completely immersed in music. Back then, we listened to entire albums on CD or vinyl, so I think we had an even stronger attachment to each individual song than we do today. We all taught ourselves to play instruments by looking at music magazines,” says Yamada.
For those hoping to rediscover a magazine they once loved or collectors looking to complete a run of back issues, Bunken Rock Side is an ideal place to visit.
Bunken Rock Side also carries a large selection of culture magazines covering film, fashion, art, and more. One of the store’s distinguishing features is that for some popular titles, the collection spans from the inaugural issue to recent editions, giving visitors the chance to discover unexpected gems.
Before the internet became widespread, magazines were a valuable medium through which editorial teams could convey the atmosphere and excitement of the places and scenes they experienced firsthand. Issues of magazines such as "POPEYE," first published in 1976, that introduced overseas lifestyles—particularly those of the United States—brought new values and perspectives to young people in Japan and served as a gateway to worlds they admired. Fashion magazines such as "mc Sister" and "KERA" also captured the fashion of their respective eras, from international trends to the real-life styles seen on the streets.
Magazines did more than communicate trends. They recorded the atmosphere of their times, introduced readers to new cultures and values, and inspired a sense of aspiration. Bunken Rock Side is a place where visitors can experience the atmosphere preserved in these magazines and rediscover the culture and trends that captivated people at the time.
The information in this article is current as of September 8, 2026 (at the time of publication).


