DEEPTOKYO
magazine
EN
DEEPTOKYO
magazine
EN
2026.02.19
Technology Refined in the Mountains, Tested and Chosen in the City
Nearest Station
The "Burton Tokyo Flagship Store" serves as Burton’s flagship location in Japan, offering a comprehensive lineup centered on snowboarding — including boards, bindings, boots, apparel, and accessories. The store layout allows visitors to compare the features and differences of each model while imagining real riding scenarios. A defining characteristic of this store is the ability to choose gear while envisioning on-snow performance and discussing options directly with knowledgeable staff. From beginners to long-time riders, the space supports gear selection tailored to individual skill levels and riding goals.
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Located on Cat Street in Harajuku, the "Burton Tokyo Flagship Store" spans two floors. The first floor focuses on apparel, accessories, bags, and kids’ items — extending beyond snowboarding to include everyday city wear and family-oriented selections. The second floor is designed with on-snow performance in mind, featuring apparel including the [ak] line, boots, and snowboard hard gear. Snowboards are displayed centrally, allowing visitors to compare flex and shape differences across riding styles such as freeride, park, and all-mountain.
The "Burton Tokyo Flagship Store" on Cat Street in Harajuku.
The main entrance area on the first floor displays seasonal apparel, footwear, and accessories.
The rear section of the first floor gathers kids’ items, bags, and goggles, accommodating family needs.
The Burton Tokyo Short Sleeve T-shirt (¥6,600), inspired by the city of Tokyo and designed for wear beyond riding.
The Burton Japan Katakana Short Sleeve T-shirt (¥7,700), worn by staff and useful as a reference for sizing and styling.
The second floor presents an extensive snowboard lineup, enabling comparisons across freeride, park, and all-mountain models.
Snowboards organized by riding style highlight differences in shape and design.
Specification cards outline size options, intended riding use, and design philosophy.
A display centered on the model used by Ayumu Hirano demonstrates how boards, bindings, and boots function together for halfpipe stability and high-speed performance.
The boot area encourages fitting to compare foot shape compatibility and hold.
Models featuring the BOA® Fit System showcase dial placement and adjustable fit structures.
STEP ON® system bindings illustrate heel locking and connection mechanisms compared with traditional strap systems.
The STANCER device measures stance width and foot positioning to support gear selection.
The in-store exhibits extend beyond brand history, explaining how snowboard construction, camber profiles, and binding systems have evolved since Burton’s founding in 1977. These developments are connected to shifts in riding style and rider feedback through concrete examples.
The in-store exhibits extend beyond brand history, explaining how snowboard construction, camber profiles, and binding systems have evolved since Burton’s founding in 1977. These developments are connected to shifts in riding style and rider feedback through concrete examples.
Customer interaction is another defining feature. Staff members with real riding experience explain board, boot, and binding combinations based on practical use, helping customers understand performance beyond catalog specifications.
A visual display highlighting the brand purpose: “PEOPLE. PLANET. SPORT.”
Boards conveying snowboard culture through riding stories and historical context.
An exhibit tracing design philosophy and technological evolution through historic snowboards.
Staff with real riding experience provide explanations grounded in actual use rather than catalog specifications.
Bindings examined at the counter allow customers to handle materials and moving components firsthand.
Snowboard maintenance service using wax and scrapers (summer only).
Demonstrations explain everyday care needed to maintain glide performance.
Burton apparel is designed for real riding environments rather than street aesthetics. The layering system — outer shells for waterproof breathability, mid layers for insulation control, and base layers for moisture management — forms the foundation of the lineup. The [ak] collection represents Burton’s highest-performance line, designed for backcountry riding and severe winter conditions. Materials such as GORE-TEX® Pro balance durability, mobility, and lightweight performance, reflecting engineering intended for extended exposure and changing mountain environments.
The second floor centers around the [ak] line.
Shells and layering pieces are organized by intended conditions and use.
[ak] shell garments combine durable materials with articulated construction for mobility during ascent and stability while riding.
The [ak] backpack supports extended backcountry movement with weather-resistant materials and an ergonomic harness design.
Burton [ak]® Dispatcher 13L Vest Pack (¥28,600). A body-hugging vest design allows quick access to gear, optimized for backcountry efficiency.
At the time of coverage, the store featured collaboration items symbolizing the philosophy of the [ak] line. Developed through a long-standing partnership with Hiroshi Fujiwara, the collaboration reflects a shared commitment to snowboard culture and product integrity. Boards, bindings, apparel, goggles, and helmets formed a complete Burton/Anon × FRAGMENT collaboration lineup.
Men’s Burton [ak]® Acmar Fragment GORE-TEX 3L Jacket (¥176,000) Articulated construction supports unrestricted movement from ascent to riding.
Men’s Burton [ak]® Acmar Fragment GORE-TEX 3L Bib Pants (¥154,000) Bib construction blocks snow intrusion and stabilizes layering in deep conditions.
Men’s Burton [ak]® Helium Fragment Pants (¥39,600) Designed for thermal regulation and easy layering inside shells or bibs.
Burton Fragment Branch Manager Camber Snowboard (¥143,000) A camber structure delivers edge grip and rebound for high-speed stability.
The information contained this article was correct as of 02/19/2026 (the time of publication)
