2026.01.27
Hub for Model Culture Cultivated by Japan’s Model Brand “Tamiya ”
Japan’s world-renowned model brand “Tamiya”. Born as a community space where visitors can experience nearly 80 years of the brand’s history and where fans across generations can gather and connect, TAMIYA PLAMODEL FACTORY TOKYO embodies the legacy that Tamiya has cultivated over decades. Rooted in the spirit of monozukuri—the Japanese philosophy of craftsmanship that emphasizes dedication, precision, and pride in making—this facility brings together exhibition, hands-on experiences, shopping, and interaction within a single space. Here, visitors can fully experience the depth of model making as a form of Japanese culture through sight, touch, and participation, engaging all five senses.
“Tamiya” traces its origins back to Tamiya Shoji, founded in Shizuoka Prefecture in 1946. In 1948, the company embarked on its path as a model manufacturer, initially earning widespread support for its wooden ship and tank models. In the 1950s, Tamiya began producing plastic models. Starting with enduringly popular masterpieces such as the “Battleship Yamato,” the brand went on to release a succession of iconic kits.
In the mid-1970s, Tamiya introduced its electric RC car series, which became one of the brand’s signature product lines and achieved global success. Then, in the 1980s, “Mini 4WD,” a series of small, motorized racing model cars that run on dedicated tracks, later grew into a full-fledged social phenomenon. Despite their compact size, their precise engineering and high level of customization captivated people across generations.
Exhibitions that allow visitors to experience the history of Tamiya products are held periodically within the facility. At the time of our visit, a special exhibition titled “The World of Honda and TAMIYA” was being held, featuring rare photographs and exclusive video footage from Tamiya’s collection, offering a retrospective look at the history of Honda F1™.
TAMIYA PLAMODEL FACTORY TOKYO serves as an important base for sharing Japanese model culture with the world. From classic models that tell the story of the brand’s history to highly anticipated new releases, the space embodies the concept: “Tamiya today is here.” It is an experiential facility designed for a wide audience—from devoted fans to beginners just starting out, as well as families.
Upon entering the facility, the first thing to capture visitors’ attention is a massive cabinet standing approximately four meters high and extending nearly 100 meters in length. Arranged in a zigzag pattern, the shelves display around 6,000 models, creating a scene reminiscent of a model museum. Playful design elements are incorporated throughout, such as drawers concealing large quantities of parts, stimulating visitors’ curiosity at every turn. With a café space and a wide selection of Tamiya merchandise, the facility offers a place where models can be enjoyed not merely as a hobby, but as a form of culture and experience.
TAMIYA PLAMODEL FACTORY TOKYO is not only a place to learn about and experience the history of “Tamiya.”
It is also a community space where longtime fans and new enthusiasts meet, interact, and give rise to new culture.
“MODELERS SQUARE,” located within one section of the facility, is a workshop space where visitors can assemble purchased models on the spot.
It also features test courses for running Mini 4WD cars and RC cars. During irregularly held competition events, the space fills with enthusiasm as fans compete and showcase their skills.
In addition, workshops for children, hands-on craft classes, and talk events centered on model culture are held.
At the adjoining café space, visitors can enjoy specialty coffee from the popular coffee shop “ONIBUS COFFEE.”
Designed as a place to relax between viewing exhibits and building models, the space also serves as a hub for interaction among model enthusiasts during events.
Please check the official website calendar in advance for details on the use of “MODELERS SQUARE.”
Please check the calendar on the official website in advance for details on the use of the MODELERS SQUARE.
TAMIYA PLAMODEL FACTORY TOKYO offers an extensive product lineup. In addition to model kits themselves, tools such as cutters, paints, and adhesives are available in a wide range—from beginner-friendly items to advanced tools—catering to all levels of modelers. Facility-exclusive apparel goods, such as T-shirts and key holders featuring illustrations by Italian artist Francesca Ghermandi, are also highly popular for their originality. From classic logo items to artistically distinctive limited-edition goods, discovering something new with each visit is one of the facility’s greatest attractions.
One of “Tamiya’s” signature electric RC cars. With its intricate design and powerful driving performance, it offers an engaging experience that captivates both adults and children alike. Shown here is the pre-assembled finished model “1/10RC XB Hotshot.” ¥43,780.
Among the models available at “TAMIYA PLAMODEL FACTORY TOKYO” is the “1/35 Military Miniature Series,” which boasts a history of approximately 60 years. From the top of the photo: 1/35 Japanese Army Type 97 Medium Tank Chi-Ha: ¥2,090, 1/35 German Panzer II Ausf. F/G: ¥1,320.
Tamiya spray paints, known for their vivid color development and rich variety of shades. An essential staple for model making. ¥770–¥1,540.
The information in this article is current as of 01/27/2026 (at the time of publication)



