DEEPTOKYO
magazine
EN
DEEPTOKYO
magazine
EN
2025.07.31
A Spot Where You Can Try the Latest Technology Beauty Products to Your Heart's Content
Nearest Station
Located near Omotesando Station, "Panasonic Beauty OMOTESANDO" is a welcoming space where you can experience the latest beauty products for free and enjoy beauty care experiences in a relaxed atmosphere. You can purchase products, but this delightful facility was primarily created for the experience itself. Spanning from the B1F to the 2F, with five conceptually distinct floors, visitors can truly experience Panasonic Beauty's cutting-edge technology. Chinese model Maylan You explored this beauty hub, which attracts people across all genders and generations.
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Right up the stairs from the entrance, the M1F "Technology Lab/Men's Trial" floor is a laboratory-like space where you can learn about "nanoe™" technology, as featured in Panasonic Beauty's flagship item, the "Hair Dryer nanoe series." The "nanoe™ Shower" experience device, which lets you instantly feel the effects of nanoe™ technology, is truly worth seeing! In the Men's Trial section, you can also experience the "Lamdash Palm In," a revolutionary ultra-compact shaver that's said to have transformed the men's shaver industry.
The pristine white space has a futuristic laboratory atmosphere that "makes me excited about this extraordinary space," says Maylan.
Display of the latest Hair Dryers, "nanocare ULTIMATE EH-NC80" and "nanocare EH-NA0J." The newest dryer (EH-NC80), released in 2024, features "High Penetration nanoe™ (2nd Generation)*," which delivers 18 times more moisture than the first generation, providing hydration to hair. Parts that create nanoe™ technology, including the core components, are also on display—all fascinating to see. *Moisture generation is up to 10 times that of conventional High Penetration nanoe™ [when using MOIST mode] *Comparison between High Penetration nanoe™ and High Penetration nanoe™ (2nd Generation) (Panasonic research)
This is the "nanoe™ Shower Experience Booth." With eight dryers mounted on the ceiling, you can simultaneously experience a large volume of nanoe™ airflow.
After the experience, Maylan was amazed: "My hair texture changed immediately! So smooth and silky!"
The palm-sized "Lamdash Palm In" shaver, which fits perfectly in your hand and blends with any interior, is currently a huge hit. Many people buy it as a gift.
"The shape and colors are so cute to look at," Maylan couldn't help but pick one up.
MB1F is the "Trial & Self-Esthetic" salon, a noteworthy area where you can try popular beauty products as well as pre-release items. The space offers a comprehensive range of products for your entire body, including hair care items such as dryers, hair irons, and scalp care products; face care products featuring lift care and light therapy; and body care options with light therapy treatments and hair removal devices. The system allows you to hand a "TRY" card for your desired item to staff and try up to two items for 40 minutes at a time. "Having 40 minutes means I can really try them properly, which is wonderful," says Maylan.
Completely captivated by nanoe™ technology after experiencing the "nanoe™ Shower Experience Booth," Maylan tried the latest "Hair Dryer nanocare ULTIMATE EH-NC80." "It has strong airflow yet leaves hair feeling moisturized," she notes. The availability of complementary oils and other products is also a nice touch.
For her second choice, she selected the hugely popular lift care beauty product "Vitalis RF EX EH-SR86." Since facial beauty products require makeup removal and application to bare skin, the self-esthetic area with makeup stations is available. Amazingly, makeup tools are available for touch-ups after trying the products!
This floor also features Panasonic's proprietary "Snow Beauty Mirror" for skin analysis, which can visualize potential skin concerns. Simply sit in front of the mirror with your makeup on for a skin scan, and it quantifies hidden issues invisible to the naked eye—"spots, wrinkles, pores, transparency, and nasolabial folds."
“The knowledgeable stylists provided detailed explanations, and I found myself consulting them, almost forgetting I was there for an experience report.” (Maylan)
“I also tried the hair analysis ‘Hair Kirei,’ which visualizes hair's 'shine, frizz, and damage' conditions!” When your hair is photographed with a special camera…,
Analysis results appear instantly in graph form. “‘All your results are high—your hair is in beautiful condition,’ I got a compliment from the staff!” (Maylan)
The top floor, 2F, is the "Private Lesson" floor. By reservation (with a fee), staff with specialized knowledge provide 60-minute lessons that include skin analysis using the "Snow Beauty Mirror," along with skincare recommendations and instruction on effective product usage. Pair seats are available, so friends can enjoy lessons together. Reservations can be made through the official LINE menu.
She received instruction on using the lift care beauty product, "Vitalis RF EX EH-SR86." This multi-functional beauty product features EMS for facial muscle stimulation, red LED for photo skin care, ions for delivering beauty ingredients deep into the stratum corneum, and RF (radio frequency) technology adapted from beauty clinics—13 functions in one device, making it the most popular item.
"Getting thorough instruction means I can use it effectively after purchase," says Maylan. With skincare items and cosmetics available, you can leave with perfect makeup after trying facial beauty products.
Along with the facial beauty products, the popular trial item for Private Lessons is the "Steamer nanoe." Equipped with toner mist, nano-sized, dense double steam provides moisturization, resulting in plump, hydrated skin.
B1F houses the "Studio," a lounge-like space featuring product introduction videos and archives displays of past dryers and shavers. It's also a space for beauty seminars and workshops, as well as a café area where you can enjoy beverages purchased from the café stand located on the 1st floor. "This space feels somehow calming," notes Maylan.
Archives display of dryers showing the era through colors and designs. "I used this type when I was little!" Many Japanese visitors will feel nostalgic.
The chocolate drink specialty shop "Hanikam Chocola Tea" on the 1st floor is actually a drink stand where you can enjoy delicious cacao, which is highly nutritious and beneficial for your beauty. Taking a break with their most popular Choco Tea (¥650). "It starts sweet with a chocolate flavor, but then you taste the tea fragrance!" Maylan was delighted by this first-time flavor experience.
＜PROFILE>
Maylan You
Born in 1999 in China. Came to Japan in 2018 to study Japanese at a language school, and was accepted to Tama Art University's Sculpture Department in 2020. Started her modeling career in 2023 and made her runway debut at Tokyo Collection. Currently active in magazines and advertising, both domestically in Japan and internationally.
Instagram: @maylan_ y
The information in this article is current as of 07/31/2025 (at the time of publication)
