YELLO FITTING SALON

Official Site

address: AI Bldg. 2F, 6-8-5 Jingumae, Shibuya-ku, Tokyo

Nearest Station: 3 minutes walk from Meiji-jingumae Station, 8 minutes walk from Harajuku/Omotesando Station

URL: https://www.yelloshoes.com/

address: AI Bldg. 2F, 6-8-5 Jingumae, Shibuya-ku, Tokyo

Nearest Station: 3 minutes walk from Meiji-jingumae Station, 8 minutes walk from Harajuku/Omotesando Station

URL: https://www.yelloshoes.com/

Payment Information: Credit card, cash, cashless payment

SNS

Wi-Fi: existence (at the present moment)

special remarks: All items purchased in-store can be shipped free of charge to any address within Japan.

The boutique of the shoe brand “YELLO,” which has gained attention both in Japan and internationally, is more than just a retail store—it’s a special space known as a “fitting salon.” As Creative Director Aya Hoshi explains, “Every customer is a VIP.” True to this philosophy, the salon provides warm, personalized hospitality to all who visit.

INDEX

An Interior That Reflects the Seasonal Theme
Comfortable Seating and Complimentary Drinks
Bilingual Staff for Worry-Free Shopping

An Interior That Reflects the Seasonal Theme

For Spring/Summer 2025, the theme is “SPORTS GLAM,” and the collection features playful, sporty designs. Inspired by a soccer field, the interior exudes a relaxed atmosphere where customers can take their time choosing shoes. The salon includes four large mirrors and individual sofas, allowing guests to try on shoes in comfort. The background music, curated by a DJ in line with the seasonal theme, fills the space with the mood of the current collection.

Comfortable Seating and Complimentary Drinks

To help customers relax, the salon offers complimentary drinks. In addition to the signature lemonade, limited-time seasonal drinks are also available—for example, melon soda is being served through August 2025. Naturally, free Wi-Fi is provided. Shoes are available in a wide range of sizes, from S (22.5cm) to 2XL (26.5cm), catering to a diverse clientele.

Drinks are served in logo-branded cups.

In line with the brand’s philosophy and its commitment to the environment, all shoes are made without animal-derived materials.

Bilingual Staff for Worry-Free Shopping

In response to the growing number of overseas visitors, the salon always has English-speaking staff on hand. In the future, support for other languages such as Chinese, Korean, and Spanish is also planned. The staff are attentive and supportive, ensuring that every customer can shop with confidence. Feel free to start a conversation.

Left: ALICIA, whose unique background includes working at an advertising agency.　Right: ALVAREZ, who says she admired the YELLO staff while studying abroad in California.