DEEPTOKYO
magazine
EN
DEEPTOKYO
magazine
EN
2025.06.06
A flagship store where you can experience the world of "PORTER" in a space reminiscent of a hotel lobby or gallery
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This is the first directly operated flagship store of the brand "PORTER," developed by Yoshida Kaban, founded in 1935. The store embodies the brand’s craftsmanship, which has been consistently maintained through domestic production in Japan. Located on a quiet backstreet of Omotesando, the store is designed with a hotel theme, reflecting the brand’s name, and offers a calm atmosphere where visitors can take their time selecting products.
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"PORTER" is a bag brand by Yoshida Kaban, established in 1935. "PORTER OMOTESANDO," which opened in 2000, is its first directly operated flagship store. More than just a place to purchase bags, the store is designed to allow visitors to experience the brand’s philosophy and craftsmanship. Themed around a hotel, the first-floor "ROOM1" features a wide range of products including signature PORTER series, the lifestyle concept brand "POTR", store-exclusive items, and collaborations. The space gives the impression of entering a hotel room while on a journey.
The first floor showcases a wide range of products. It is the main display area of the brand.
Objects related to the brand name "Porter" are also displayed throughout the store.
The store sits quietly on a backstreet away from the bustle of Omotesando.
Inside the store is a section called "FACTORY," where, on weekends, visitors can watch craftsmen at work. Their careful stitching, done one stitch at a time using sewing machines, conveys the spirit of "Ippari Nyūkon"—putting one’s soul into every stitch.
Visitors can observe the craftsmanship process on weekends.
“Heart and soul into every Stitch” expresses the spirit of pouring one’s soul into every single stitch—an ethos passed down at Yoshida Kaban.
A photo of the founder, Yoshizo Yoshida, is also on display in the store.
"the PORTER Gallery 1" is a space for rotating exhibitions. In addition to showcasing new collections, it also features collaborations with other fields such as art and music. This space reflects the brand's philosophy of treating bags not just as items, but as products with background and context.
A gallery space where exhibitions change periodically.
A spiral staircase leads up to the second floor, which has a relaxed atmosphere like a lobby or library. Business bags, leather items that develop a distinctive flavor the more you use them, and items dyed with persimmon tannin are lined up here. This is a space where practical and delicate items are available!
Passing through the opening/closing door like an old elevator, take the spiral staircase to the 2nd floor.
Leather products that become richer in character over time.
One-of-a-kind bags dyed using the traditional Japanese method of kakishibu.
In addition to bags, the store offers a variety of travel-related items. Highlights include a collaboration with the long-established Japanese eyewear brand "Hakusan Megane-ten," offering made-in-Japan sunglasses and eyewear suitable for both travel and daily use. The store also carries high-performance, compact cameras by the world-renowned brand "LEICA", presented as tools for documenting travel, alongside bags.
High-quality eyewear for travel, crafted in Japan by "PORTER" and "Hakusan Megane-ten."
"LEICA" cameras arranged like a hotel cloakroom.
The store also features a selection of books curated by the popular Tokyo-based bookstore "POST" in Ebisu. Topics include travel, design, and architecture, and all books are available to browse and purchase. The music playing in the store is selected by the record specialist "Disk Union," filling the space with the warmth of analog sound.
Records carefully curated by the staff play throughout the store, gently enveloping the space.
A military-style 2-way briefcase inspired by the flight suits used by the U.S. Air Force in the 1950s. Comes with a charming “PILOT DOG’S” sticker designed by artist Russell Maurice. PORTER FLYING ACE 2WAY BRIEFCASE – ¥57,200
A 2-way shoulder bag designed after newspaper delivery bags used in the early 1900s. Its deep coloration is the result of traditional Japanese kakishibu dyeing. OLDNEW NEWSPAPER BAG – ¥61,600
A multifunctional daypack from the "RIDE" series by "POTR," themed around movement. Features reflective bands for nighttime safety and accessories made by Izumi Chain. POTR RIDE DAYPACK – ¥63,800
The information contained this article was correct as of 06/06/2025 (the time of publication)
