DEEPTOKYO
magazine
EN
DEEPTOKYO
magazine
EN
2026.04.28
A Shop Where You Can Discover Japanese Craftsmanship and Everyday Goods
Nearest Station
"SyuRo" is a shop specializing in everyday goods within walking distance of Kuramae Station. The shop carries beautifully designed tools and household items that make daily life more comfortable. Drawing on the skills of local small factories and craftspeople rooted in Taito City, an area known for its manufacturing culture, "SyuRo" also develops original products. Through its work in craftsmanship, the shop also helps pass Japanese traditions and artisan techniques on to the next generation.
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"SyuRo" stands in Torigoe, Taito City, an area that once thrived with small factories and manufacturers. It is the neighborhood where the founder was born and raised, and a manufacturing district adjacent to Kuramae, now known as a popular destination for visitors. The shop occupies a renovated former warehouse, and its gallery-like interior is lined with beautifully designed household goods and interior accessories. Shops housed in former warehouses are a common sight around Kuramae, reflecting the area’s past as a center of manufacturing, distribution, and commerce. The founder opened the shop here out of a desire to introduce more people to the artisan culture and small-factory techniques that have been fading in the age of mass production and mass consumption, and to pass on the energy of this downtown neighborhood and the spirit of Japanese craftsmanship to the next generation.
The spacious, high-ceilinged restaurant makes use of the structure that was once a warehouse.
An iPad at the storefront shows what the building looked like in the past. It is also interesting to spot traces of its warehouse days inside the shop.
These old tools, which once supported local manufacturing, are now sold as interior accessories rather than practical tools. On the left is a hand-operated soybean grinder, and on the right is a roller.
Torigoe Shrine, about a three-minute walk from the shop, is a historic shrine founded in 651.
Kuramae Shrine in the neighboring district is about 15 minutes away on foot.
The wide-open storefront still reflects the building’s past as a warehouse.
"SyuRo" is run by a design company whose work spans everything from hotels, restaurants, and shop interiors to product design. Its scope extends beyond design and direction to include providing designs for overseas brands, producing retail spaces, and branding. The company creates products while valuing Japanese traditions, craftsmanship, wabi-sabi, the Japanese sensibility that finds beauty in simplicity and imperfection, as well as ways of thinking and aesthetic values unique to Japan. "SyuRo" serves as a select shop where those ideas and that spirit of craftsmanship can be conveyed directly to consumers, and it also plays an active role in developing original products.
At the heart of the selection are beautifully designed tools for daily living. Since its founding, "SyuRo" has continued to develop original products that draw on the traditional techniques of nearby small factories and craftspeople. Made from materials such as tinplate, brass, ceramics, glass, and wood, all of which have long been used in daily life, these simply designed items offer a material presence that mass-produced plastic goods cannot match and bring a subtle sense of quality to everyday life. The shop carries a wide range of carefully selected Japanese goods through the "SyuRo" lens, including household items, fragrances, skincare products, and food.
Storage canisters. Available in copper, brass, and tinplate, with multiple sizes in each material. Because they are not treated to prevent rust, each one develops its own changes in color and texture over time. Square canisters, ¥3,080–¥17,600 depending on size and material
Round canisters, ¥2,200–¥5,280 depending on size and material
The square canisters are made by folding the metal rather than welding it, which is prone to rust. Each one is filed by hand to create a matte finish that makes scratches less noticeable.
With use, the tinplate canisters lose their shine and turn a muted gray. Over time, they gradually darken to black.
A hinoki-scented candle in a traditional hinoki masu, a wooden vessel once used to measure rice and sake. ¥2,200
A bookmark made from wood and wire. Because it can clip onto both thick and thin books, it can be used to hold a book open, slipped over a single page as a bookmark, or used as a money clip. ¥2,750
The information contained this article was correct as of 04/28/2026 (the time of publication)
