2026.05.20
A Concept Shop Where You Can Experience Izumo Matcha in a Special Space Removed from Everyday Life
Located in a quiet residential neighborhood in Hyakunincho, Shinjuku, “LAMBERT” is a fully reservation-only concept shop for matcha cans, created by renovating a 70-year-old sukiya-style Japanese house. The shop specializes in organic matcha produced in Izumo, Shimane Prefecture, where visitors can experience the differences in flavor between tea cultivars. The garden, interior space, and even the serving process are designed as one cohesive experience, allowing guests to sharpen their senses and enjoy not only the taste of matcha itself, but also the cultural and environmental background behind it, within a space where Japanese tradition and contemporary sensibilities resonate together.
Just a five-minute walk from JR Okubo Station, the Shinjuku–Okubo area is lined with multicultural restaurants and filled with people at all hours of the day and night. Yet right beside this lively district lies the quiet residential neighborhood of Hyakunincho. “LAMBERT” stands precisely at the boundary where bustle and stillness coexist.
The name of the shop carries the meaning of “a radiant land,” and the space has been created as a sanctuary completely removed from the noise of the city. Here, guests can fully open all five senses—sight, taste, sound, scent, and touch—to deeply experience Izumo-grown organic matcha and carefully selected coffee.
“Only when you calm your mind and carefully focus on matcha can you truly perceive the delicate differences in color and aroma. That’s why I believe this quiet residential setting, slightly removed from the busy station area, is the ideal location,” says owner Mayuko Kobayashi.
Even the short walk through the narrow residential alleyways toward the shop functions as an important transition period, gently shifting the mind away from everyday life and preparing guests to quietly engage with matcha.
Beyond the noren curtain lies a pond inhabited by small koi said to have been born there, alongside a newly reconstructed garden created by landscape and spatial design studio “Yard Works,” led by Kei Amano. Existing artistic elements, the historic architecture, plum trees, and giant stones shaped by decades of time have all been carefully preserved.
Into this setting, Australian cacti and succulents—plants not native to Japan—and a contemporary tea room have been incorporated, introducing a sense of modernism and creating an entirely new landscape. Traditional Japanese rock gardens often express scenery through arrangements of sand and stone, whereas this newly created garden instead depicts a wilder natural landscape, where plants grow across rugged rock surfaces with dramatic elevation changes.
The tall surrounding walls also block outside noise and views, creating distance from the surrounding city environment. From the neighboring hotel garden, the faint sound of a waterfall can occasionally be heard. Through the combination of these sounds and plants, the atmosphere shifts completely, creating a quietness that makes visitors forget they are in the center of Shinjuku.
Passing through the garden and entering the building reveals a space created from a two-story traditional Japanese residence dating back to the 1950s. The art direction was handled by owner Mayuko Kobayashi, who oversees all creative aspects of “LAMBERT.” During the renovation process, she reportedly consulted with carpenters every day as the project progressed.
Rather than drastically altering the original structure, the design preserves the beams, pillars, and architectural framework of the Japanese house as much as possible, while combining them with contemporary minimal design. The result is a space carefully redesigned for quietly engaging with matcha.
Inside the shop, guests can enjoy matcha while looking out over the garden, with the exterior scenery intentionally incorporated as part of the overall experience. Adding warmth to the space are stools created by woodworker Toshiaki Umemoto. Their forms, which make use of the natural characteristics of plywood and logs, serve as a bridge between the historic architecture and the modern design elements.
At “LAMBERT,” guests are served organic matcha carefully cultivated in Izumo, Shimane Prefecture—a region long known in Japan as “the land of en-musubi,” or meaningful connections. Each cup is prepared individually in front of guests, with the barista carefully adjusting the water temperature according to the condition of the tea leaves that day.
At the core of the menu are two contrasting cultivars. “Yabukita,” grown in Izumo, has a pronounced aroma and delivers distinct bitterness and astringency, allowing guests to experience the classic character of matcha directly.
By contrast, “Okumidori” is a late-harvest cultivar picked later than Yabukita. It produces less bitterness, while emphasizing umami and sweetness. With its softer texture and lingering sweetness, it offers an approachable flavor even for those unfamiliar with matcha.
Original tea cans inspired by the rich land of Izumo. The “SPECIAL BLEND” (¥5,900) on the right is a signature blend balancing the deep umami and refined aroma unique to Izumo organic matcha. The “HOJICHA IZUMO” (¥3,700) on the left features the rich roasted aroma of carefully roasted tea leaves and a clean, refreshing finish.
The information contained this article was correct as of 05/20/2026 (the time of publication)
