DEEPTOKYO
magazine
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AREA
DEEPTOKYO
magazine
EN
AREA
2026.11.09
More than 500 types of plush toys! Explore the world and history of Pokémon at this shop
Nearest Station
“Pokémon Center TOKYO DX” opened in Nihonbashi in 2018, 20 years after the first “Pokémon Center” opened there in 1998. From the entrance, where a giant Snorlax, Pikachu, and Mew welcome visitors, to every corner of the shop, the world of Pokémon unfolds around you. Highlights include the “Museum Wall,” displaying memorable scenes from games across the series, and the “Doll Wall,” lined with more than 500 types of plush toys. Shopping here brings the excitement of exploring the world of Pokémon.
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“Pokémon,” short for “Pocket Monsters,” celebrated its 30th anniversary in 2026. The franchise includes a TV anime series, the “Pokémon Trading Card Game,” and many other forms of content. Japan is also home to many places where visitors can step into its world, including 17 official “Pokémon Center” shops. Among them, “Pokémon Center TOKYO DX” opened in Nihonbashi in 2018, 20 years after the first shop opened there in 1998. The original shop moved to Hamamatsucho in 2007, and that location later closed. With its ties to the history of Pokémon Centers, this shop offers a chance to reflect on where it all began.
“Pokémon Center TOKYO DX” opened to coincide with the opening of “Nihonbashi Takashimaya S.C. East Building.” To reach the shop, take the elevator at its dedicated entrance (on the right in the photo), which takes you directly to the shop.
After you step out of the elevator, the wall decorations along the passage to the shop draw you into the world of Pokémon.
Nihombashi is a neighborhood where traditional culture lives on among long-established shops and historic buildings. “Pokémon Center TOKYO DX” is located in the East Building of “Nihombashi Takashimaya S.C.,” one of Japan’s leading historic department stores. Finding an official shop for Pokémon, a leading symbol of contemporary pop culture, in a department store in this historic neighborhood gives this location its distinctive appeal. There is also an adjoining “Pokémon Cafe,” the first café at a “Pokémon Center” (advance reservations required). It is a convenient destination for families, who can combine shopping with a café visit.
To the right of the entrance is the “Museum Wall,” featuring a digital Pokédex—an encyclopedia of Pokémon—and memorable scenes from games across the series.
The shop has a modern interior with curved shelves, circular display fixtures, and glass cases. Against the clean, predominantly white backdrop, the colorful Pokémon stand out like works of art.
Part of the appeal of “Pokémon Center TOKYO DX” is stepping into the world of Pokémon as you shop. On arrival at the fifth floor, where the shop is located, the first thing you see is a wall filled with Pokémon. At the entrance, a life-size Snorlax, the shop’s symbol, welcomes you alongside Pikachu and Mew. There is also a wall that resembles a work of art, featuring the silhouettes of many Pokémon. Their world surrounds you before you even enter the shop.
Another highlight is the “Museum Wall” along the passage leading to the sales floor. A digital Pokédex and memorable scenes from games across the series trace the history of Pokémon, beginning with “Pokémon Red” and “Pokémon Green,” released in Japan for the Game Boy in 1996. Even visitors from overseas who know little about Pokémon’s history can appreciate the displays as an introduction to Pokémon and the Japanese gaming culture behind it.
Being greeted at the entrance by life-size Pikachu, Snorlax, and Mew is unique to this shop.
The simple, all-white wall features silhouettes of Pokémon from each region. See if you can find your favorite.
The “Museum Wall” along the passage to the sales floor features a digital Pokédex and memorable scenes from games across the series.
The three Pokémon you can choose as your first partner in “Pokémon Scarlet” and “Pokémon Violet” for Nintendo Switch also appear here. From left: Sprigatito, Fuecoco, and Quaxly.
The standout feature of “Pokémon Center TOKYO DX” is, without a doubt, its selection of plush toys! The “Doll Wall” in the center of the shop displays more than 500 types of Pokémon plush toys. The sight is impressive, as though Pokémon have filled the entire wall. The curved shelves hold a variety of plush toys, primarily from the palm-sized “Pokémon fit” series. Shopping here feels as though you have stepped into the world of Pokémon.
More than 500 types of plush toys featuring Pokémon from the games’ different regions come together on the “Doll Wall” at the center of the sales floor. It is an impressive sight!
From the outside, you can admire the rows of Pokémon on the “Doll Wall.” Walk around to the back, and you will find shelves where you can choose items to buy.
Rows of Pikachu plush toys show the Pokémon in all kinds of poses, from sleeping to sprinting.
The Pokémon seem to be watching visitors as they shop, or looking at one another as if they are communicating. Imagining what the Pokémon might be feeling is one of the pleasures of visiting a “Pokémon Center.”
The prospect of finding plush toys of all kinds of Pokémon, including Pikachu, Ditto, and Eevee, is another major reason Pokémon fans from Japan and abroad visit this shop. Among the many plush series, “Pokémon fit” is the main series featured on the “Doll Wall.” More than 900 designs have been released in this series, including different forms of the same Pokémon species. Many of them are available here. The pleasure of choosing a favorite from the rows of plush toys is another part of what makes “Pokémon Center TOKYO DX” special.
Alongside Slowpoke, Ditto, and Eevee are Alolan Rattata, Alolan Geodude, and Alolan Vulpix—regional forms that first appeared in 2016. The selection is irresistible for fans across generations.
“Pokémon Pokopia Peakychu Plush,” 2,750 yen.
This is Peakychu, the pale-furred Pikachu that appears in “Pokémon Pokopia,” Pokémon’s first life simulation game with relaxed, sandbox-style play.
The “Pokémon fit” series. From right: “Pokémon fit Mew Plush,” 1,650 yen; “Pokémon fit Pikachu Plush,” 1,540 yen; “Pokémon fit Snorlax Plush,” 1,540 yen.
“Pokémon Center TOKYO DX” offers a wide range of items, from everyday accessories and stationery to clothing. Its department store location attracts many families and visitors from overseas. Alongside travel accessories and sweets that make appealing souvenirs, you will also find plenty of unique items, such as nori—processed edible seaweed—cut into shapes for decorating bento (Japanese packed lunches) and other dishes.
Alongside staple items for the “Pokémon Trading Card Game,” the shop stocks everyday items such as pouches, as well as baby goods and sweets. There are plenty of appealing items for travelers and families.
The shop’s original “Logo Pin,” featuring Pikachu and Mew.
The popular “National Pokédex Metal Charms” can be attached to pouches or collected. Prices range from 198 yen for a pack of one charm to 1,551 yen for a pack of ten.
The lineup includes Pokémon from Kanto to Paldea, the regions that serve as settings for the games. Many sets combine Pokémon with their evolved forms, different forms of the same species, and more.
The children’s clothing is cute, too. “Mid-Length Socks with a Slowpoke Decoration” (size 13–18 cm; right) and “Mid-Length Socks with a Psyduck Decoration” (size 13–18 cm), 1,100 yen each.
There is also a wide range of travel accessories for both adults and children.
School items, including bento lunch boxes and plastic cups, come in a wide variety.
©2026 Pokémon. ©1995-2026 Nintendo/Creatures Inc./GAME FREAK inc.
Pocket Monsters and Pokémon are trademarks of Nintendo, Creatures Inc., and GAME FREAK inc.
"Pokémon" is a trademark of Nintendo, Creatures, and Game Freak.
The information in this article is current as of November 9, 2026 (at the time of publication).
