DEEPTOKYO
magazine
EN
DEEPTOKYO
magazine
EN
2026.04.13
MEDICOM TOY's flagship store, best known for BE@RBRICK
Nearest Station
MEDICOM TOY TOKYO, MEDICOM TOY's company-run store, is located in Oku-Shibuya, in Udagawacho, Shibuya. The store carries a wide range of products, from the globally popular BE@RBRICK and shop-exclusive items to sofubi (Japanese soft-vinyl figures), affordable accessories, and a diverse array of collaboration items. It also offers a rich selection of Japanese character goods from manga and anime, giving visitors a feel for the leading edge of Tokyo culture.
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MEDICOM TOY TOKYO is located beyond the crowds around Shibuya Station, farther in past MEGA Don Quijote Shibuya Honten Store. The site was formerly home to Project 1/6, the brand's first store, which had operated since 1996. Carrying on that spirit, it reopened in 2025 in a renewed form. The store's concept is "a laboratory dedicated to continually questioning toys."
Today, toys are no longer just things to play with or collect. Their role has expanded into culture that also shapes lifestyles and values. Set in the heart of Tokyo—an unfinished experimental city in its own right—MEDICOM TOY TOKYO aims to be a place that reexamines the significance of toys as that role continues to grow. Even if you simply drop in, you may come across items available only here.
Compared with the days of Project 1/6, the sales floor at MEDICOM TOY TOKYO is about 25% larger, creating a more open space. With exposed pipes and cracked walls, the interior is designed to evoke a slightly mysterious laboratory.
At the center of the store is a giant "experiment table" nearly eight meters long. More than just a display fixture, it symbolizes a lab where ideas intersect. New releases, seasonal items, and experimental products are arranged here.
Near the register is a large, refrigerator-like showcase displaying higher-priced items and shop-exclusive products. The spacious layout, organized by genre, makes it easy to compare products and enjoy shopping at a relaxed pace.
The eight-meter experiment table at the center of the store. This area features new products, exclusive items, and seasonal merchandise.
Exposed pipes run along the walls, creating the atmosphere of an old laboratory. Although the store is bright, part of its appeal is the faint sense of mystery it carries.
A refrigerator-like showcase near the register. Popular items, including 1000% BE@RBRICKs, are displayed here.
Houseplants placed throughout the store, from hanging greenery overhead to plants on the floor, add a clean feel to the space. The contrast with the laboratory-like setting is especially striking.
BE@RBRICK was created in 2001 as a teddy bear for the digital age. This bear-shaped, block-style figure has inspired collaborations across a wide range of fields, including art, fashion, film, and anime, and has fans around the world.
At MEDICOM TOY TOKYO, alongside the latest releases, you may even come across models that are sold out online. The shop also releases around one or two store-exclusive BE@RBRICKs each month, so every visit offers something new to discover. Impressive 1000% versions are also on display. Even if an item is not displayed on the sales floor, you can check the catalog for products available for shipping within Japan. For anyone who loves BE@RBRICK, this is a store worth visiting at least once.
A showcase lined with BE@RBRICKs exclusive to MEDICOM TOY TOKYO. The selection of character items from anime and tokusatsu titles is also extensive.
You can also find rare items, including collaboration models with popular characters and BE@RBRICKs featuring special gimmicks and unusual materials.
Another distinctive feature of the store is its extensive lineup of merchandise based on Japanese manga, anime, and tokusatsu (live-action special-effects) characters. Titles such as Crayon Shin-chan, Doraemon, and Kamen Rider are especially popular with overseas fans, and many visitors come specifically looking for those items.
The store also carries exclusive sofubi items, whose popularity has surged in recent years, and on release days customers sometimes line up before the store opens.
In addition, the store offers a broad range of products, from the high-quality action figure series MAFEX to collaboration items with fashion brands and artists, as well as small, affordable figures. It is a lineup that can be enjoyed by everyone, from younger fans to longtime collectors.
In this way, MEDICOM TOY TOKYO continues to evolve in unpredictable ways while sending culture from Tokyo out to the world.
The photo shows CLICK CRACK GARAMON RED, sculpted by Tadayuki Nakazawa, and Rangeas, a popular kaiju (monster character) by T9G (Takuji). For sofubi fans, the lineup is hard to resist.
The store also offers a wide selection of the high-quality action figure series MAFEX, known for its detailed sculpting, articulation that lets you recreate poses from the original works, and wide range of accessories. It is a series made for collectors who notice the difference.
Here you can see Doraemon items across multiple categories, including sofubi exclusive to MEDICOM TOY TOKYO and the high-quality mini-figure series ULTRA DETAIL FIGURE.
You can also pick up the blind-box VAG A GO GO series and the capsule-toy VAG series. The photo shows a piece by GYAROMI, known for monsters hidden inside down jackets.
From BE@RBRICKs available only at MEDICOM TOY TOKYO to affordable items that are easy to pick up as keepsakes of your visit, we've selected products we recommend as Tokyo souvenirs. The lineup changes quickly, so if you find something you like, it's best to plan your trip to Japan sooner rather than later.
R@BBRICK CLEAR CHROME Ver.
(Left photo) "R@BBRICK CLEAR CHROME Ver. 100% & 400%" A clear chrome version of the rabbit-themed sister brand. This was released to commemorate the opening of MEDICOM TOY TOKYO. ¥16,500 (Center photo) "BE@RBRICK CENTURION CLEAR CHROME Ver. 100% & 400%" A clear chrome version of CENTURION, which had been offered as a shop-exclusive item since the Project 1/6 days. This was released to commemorate the opening of MEDICOM TOY TOKYO. ¥16,500 (Right photo) "NY@BRICK CLEAR CHROME Ver. 100% & 400%" A clear chrome version of NY@BRICK, the cat-themed sister brand of BE@RBRICK. This was released to commemorate the opening of MEDICOM TOY TOKYO. ¥16,500 R@BBRICK TM & ©️ 2015-2026 MEDICOM TOY CORPORATION. All rights reserved. BE@RBRICK TM & ©️ 2001-2026 MEDICOM TOY CORPORATION. All rights reserved. NY@BRICK TM & ©️ 2016-2026 MEDICOM TOY CORPORATION. All rights reserved.
BE@RBRICK Karimoku
"BE@RBRICK Karimoku Padauk 200%" A BE@RBRICK hand-finished one by one by artisans at Karimoku, one of Japan's leading wooden furniture makers. ¥60,500 BE@RBRICK TM & ©️ 2001-2026 MEDICOM TOY CORPORATION. All rights reserved.
"R@BBRICK Karimoku Walnut 200%" A Karimoku-made walnut version of the rabbit-themed R@BBRICK. This was released to commemorate the opening of MEDICOM TOY TOKYO. ¥60,500 R@BBRICK TM & ©️ 2015-2026 MEDICOM TOY CORPORATION. All rights reserved.
"NY@BRICK Karimoku Walnut 200%" A cat-themed 200% NY@BRICK made of walnut by Karimoku. This was released to commemorate the opening of MEDICOM TOY TOKYO. ¥60,500 NY@BRICK TM & ©️ 2016-2026 MEDICOM TOY CORPORATION. All rights reserved.
BE@RBRICK Hexagonal Yosegi 100% & 400
A BE@RBRICK inspired by one of the traditional patterns of yosegi, a style of traditional Japanese parquetry: a hexagon-based geometric motif that became popular during the Taisho era. ¥16,500 BE@RBRICK TM & ©️ 2001-2026 MEDICOM TOY CORPORATION. All rights reserved.
Steiff BE@RBRICK fragment 400%.
A collaboration item between BE@RBRICK and Steiff, Germany's premier plush-toy brand, produced by fragment design, the design project led by Hiroshi Fujiwara. It features the finest mohair used in Steiff teddy bears. ¥198,000 ©️ Margarete Steiff GmbH 2026 BE@RBRICK TM & ©️ 2001-2026 MEDICOM TOY CORPORATION. All rights reserved.
BE@RBRICK AUDIO QUEEN 400% Portable Bluetooth®️ Speaker
A portable speaker in the form of a 400% BE@RBRICK, completed after more than 20,000 hours of development. This is a collaboration model between QUEEN and MEDICOM TOY. ¥91,000 ©️TM2026 QUEEN PRODUCTIONS LIMITED BE@RBRICK TM & ©️ 2001-2026 MEDICOM TOY CORPORATION. All rights reserved.
BE@RBRICK SERIES 51
The 51st installment in the approximately 7 cm BE@RBRICK series (100% size), sold in blind boxes. It is released twice a year, in July and December. Including the sky-blue "BASIC," the lineup features 23 designs in total, inspired by popular characters and artists and packed at varying assortment ratios. ¥550 each ©️BANDAI ©️Magica Quartet/Aniplex,Madoka Project ©️ Seiji Matsumoto ©️/®︎/TM The Andy Warhol Foundation for the Visual Arts, Inc. ©️TOMY ©️ 2026. Chupa Chups. All Rights Reserved. ©️2026, EGONLAB. ©️2026 Hasbro. ©️2026 Iron Maiden LLP. Iron Maiden®︎ ©️2026 Mattel. ©️2026 peace put Co., Ltd. ©️Universal City Studios LLC. All Rights Reserved. ©️YAMIKEN BE@RBRICK TM & ©️ 2001-2026 MEDICOM TOY CORPORATION. All rights reserved.
MINI VCD KEITH HARING #3
Each blind box contains one mini figure based on one of Keith Haring's signature artworks. 16 types in total. ¥1,000 each ©️Keith Haring Foundation Licensed by Artestar, New York
The information contained this article was correct as of 04/13/2026 (the time of publication)
