DEEPTOKYO
magazine
EN
DEEPTOKYO
magazine
EN
2025.08.06
Refined Casualwear for the Modern City Dweller
Nearest Station
"URBAN RESEARCH" is a select shop designed for adults living in the city. Its flagship location in Tokyo—URBAN RESEARCH Lumine Shinjuku—offers a wide selection of high-quality brands from Japan and abroad, all within a polished, urban setting. The store features everything from directional brands like Hender Scheme and Maison Margiela to functional setup pieces for everyday use. It proposes a casual style that is both elevated and effortlessly wearable in daily life.
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URBAN RESEARCH curates real clothes for today’s adults—pieces that combine sophisticated urban style with an emphasis on personal identity. Its thoughtful approach has won over a loyal following of customers who seek authenticity and self-expression. The company originally began in 1974 as a jeans shop in Osaka. In 1997, the first URBAN RESEARCH store opened in Osaka’s Amerikamura district. Today, the brand operates 21 locations across Japan and has launched several sub-labels, including URBAN RESEARCH DOORS, KBF, and KAGURE.
URBAN RESEARCH Lumine Shinjuku is located on the third floor of Lumine Shinjuku 2, right outside the South Exit of JR Shinjuku Station. As one of the largest URBAN RESEARCH stores in the Tokyo area, it boasts a particularly extensive selection of brands. Renovated in 2019, the interior features a balance of wood and stone, offering a minimalist design softened with warmth. The store’s aesthetic philosophy permeates the space, enhancing the shopping experience with a sense of refinement.
The layout is divided—women’s to the left, men’s to the right—making it easy for couples and families to shop together. The store carries both Japanese brands such as Hender Scheme and DAIWA PIER39, and global labels like Lemaire, Maison Margiela, GANNI, and MARNI. Among the many boutiques in Lumine Shinjuku, this one stands out for its individuality.
There is a storefront display featuring seasonal items.
The women’s section is located to the left as you enter.
The men’s section is on the right-hand side.
The men’s section offers a wide range of techwear, including items from DAIWA PIER39.
The lineup spans everything from leather dress shoes to sandals.
The women’s section has also expanded its sneaker selection, featuring brands like SALOMON, NEW BALANCE, and ASICS.
In addition to apparel, the store offers a wide range of cosmetics, including hand creams and aroma oils.
In the center of the store, the sales floor of "Hender Scheme," a leading Japanese leather product brand, expands.
Luxury accessories such as wallets from Maison Margiela are featured in the glass showcase.
Timeless pieces like MARNI’s signature basket bags are also available in abundance.
LEMAIRE is a French fashion brand established in 1990, and the Lumine Shinjuku location offers the largest selection of its items among all URBAN RESEARCH stores.
One of the joys of shopping at a select shop is discovering exclusive collaborations. URBAN RESEARCH offers co-branded pieces with staples like BIRKENSTOCK, Hanes, and Lee—updated with a refined, urban twist. These simple yet polished designs are easy to incorporate into everyday life and have become favorites for adult wardrobes.
The brand also develops its own functional materials, such as FREEZY and UR TECH, used in original products. These fabrics offer features like water repellency, breathability, and stretch, making them ideal for navigating the seasons in comfort and style.
We have created a number of special order eyewear with "Kaneko Eyeglasses". All of them are designed to fit in with urban styling.
The Hanes 3-pack exclusive T-shirt features a relaxed silhouette, priced at ¥4,400.
The Lee “101” classic denim comes in a specially designed exclusive version, priced at ¥16,500.
BIRKENSTOCK classics such as the Zurich and Arizona are available in a smoky gray-brown exclusive colorway.Zurich is priced at ¥20,900; Arizona at ¥18,700.
Shirts and pants made with the brand’s FREEZY fabric are each priced at ¥11,000.
FREEZY is a high-performance material with contact cooling, quick-dry, wrinkle resistance, and stretch—perfect for spring and summer.
GANNI / Bou Bag Small — ¥69,300 A signature bag from Copenhagen-based brand GANNI. It features a dual-compartment main pocket and an additional sub-pocket for organizing smaller items. This model combines functionality with iconic design.
DAIWA PIER39 / TECH DRAWSTRING S/S TEE — ¥11,000 A short-sleeve tee from Japanese brand DAIWA PIER39, known for its fishing-inspired designs. Made from polyester yarn with the feel of cotton, it has a heavy-weight construction with a drawcord hem. The fabric is crisp yet soft to the touch for all-day comfort.
LEMAIRE / MEDIUM CROISSANT BAG — ¥216,264 A popular design from French brand LEMAIRE. The croissant-like silhouette is paired with soft leather and a three-dimensional structure. It’s versatile for both shoulder and crossbody wear and offers excellent functionality with elegance.
The information contained this article was correct as of 08/06/2025 (the time of publication)
