DEEPTOKYO
magazine
EN
DEEPTOKYO
magazine
EN
2025.07.28
Where Culture and Curation Intersect
Nearest Station
Opened in 2024 in Toranomon Hills, 「SELECT by BAYCREW’S」 is a sprawling, 800-tsubo (approx. 2,600 m²) select shop that brings together fashion, lifestyle goods, art, and food. In addition to items carefully selected by BAYCREW’S buyers with their unique eye for aesthetics, the shop incorporates curated content from leading figures in the cultural scene. Transcending the boundaries of brand and genre, this next-generation retail space offers a truly urban lifestyle experience. It’s a destination for those with a discerning eye—where each visit leads to fresh discoveries.
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BAYCREW’S, the company behind 「SELECT by BAYCREW’S」, is a Japanese lifestyle group founded in 1977. Their portfolio includes fashion brands such as 「JOURNAL STANDARD」, 「IÉNA」, and 「ÉDIFICE」, as well as ventures in dining, furniture, and fitness. Today, they operate over 70 brands, with a core strength in offering seamless lifestyle experiences across clothing, food, and living.
In February 2024, the brand launched 「SELECT by BAYCREW’S」 in Toranomon Hills Station Tower, the centerpiece of a major redevelopment in central Tokyo. The complex spans two floors and about 800 tsubo in total, housing 12 shops across categories including fashion, food, lifestyle, and art. This next-generation select shop embodies BAYCREW’S philosophy, offering a genre-blending lineup shaped by a fresh perspective.
For example, 「THENIME」 on the third floor offers clothing and goods that pair well with denim.
In the women's section on the third floor, vintage and stocked items coexist.
「THE STAND fool so good(s)」 on the second floor specializes in home and lifestyle goods.The shop also features many exclusive collaboration items, curated with BAYCREW’S signature approach.
Here, you’ll also find hot dogs and donuts made from thoughtfully selected ingredients, creating a space where fashion and food intersect naturally.
Also located within the complex is 「art cruise gallery by Baycrew’s」, which regularly hosts art exhibitions—making this more than just a shopping destination.
A defining feature of this shop is that selections are overseen by key figures in their respective fields. At 「THENIME」, creative director Emimi Nagao presents a denim-focused concept. The vintage section is curated by Hiroshi Fujiwara, director of the iconic Harajuku shop 「BerBerJin」. You’ll also find 「Herringbone Footwear」, curated by Eiichi Kunii of 「mita sneakers」, a leading figure in Ueno’s sneaker culture. The bookstore 「title:」 features a selection curated by the art bookstore 「POST」 in Ebisu. These tastemakers’ sensibilities can be felt throughout the space.
At the vintage denim corner curated by 「BerBerJin」, rare pieces in sizes 27–31 inches are available—ideal for female shoppers as well.
There’s even a chance to come across legendary models like the Levi’s 506XX, known as the “1st model.”
「Herringbone Footwear」 features over 300 pairs of sneakers at all times, displayed on rugged steel shelving.
The lineup includes 「ASICS」, 「MIZUNO」, 「NIKE」, 「NEW BALANCE」, and 「HOKA」.
「title:」 offers a space filled with inspiration, featuring art-related books from Japan and abroad alongside design-focused lifestyle goods.
「title:」 offers a space filled with inspiration, featuring art-related books from Japan and abroad alongside design-focused lifestyle goods.
「title:」 offers a space filled with inspiration, featuring art-related books from Japan and abroad alongside design-focused lifestyle goods.
SELECT by BAYCREW'S" has a series of unique stores such as "Hermès", "ROLEX" and other vintage stores, "EYETHINK" with eyewear from Japan and overseas, "THE STAND fool so good(s)" with sundry goods, and so on. The shops are all very unique. Just walking around the premises is like a treasure hunt, a fun-filled select store where you can make unexpected discoveries.
In the women’s section, you’ll find well-preserved vintage pieces from brands like 「Hermès」, 「ROLEX」, and 「CHANEL」.
「EYETHINK」 also provides eye exams, allowing customers to complete the purchase process on site.
In addition to luxury brands such as "Cartier" and "BALENCIAGA", we also have "ayame", "BLANC..." and other made-in-Japan eyewear. We also have eyewear made in Japan such as "ayame" and "BLANC.
The front of "THE STAND fool so good(s)," a general merchandise store on the second floor. Hot dogs and donuts are sold in the area to the left as you head in.
The incense holder of Myakmyak, the official character of Expo '70 Kansai, costs 16,500 yen. It is handmade by craftsmen.
Official MLB licensed merchandise is also available.
This is a special order cap based on a popular model of "NEW ERA(R)". Shirt fabric, which is rarely used for baseball caps, is selected.
nonnative × SELECT by BAYCREW’S / High-Top Sneakers — ¥33,000 A collaboration with Japanese fashion brand 「nonnative」. Designed with durability and functionality in mind, these high-tops feature a unique center zipper and a GORE-TEX upper for all-weather protection.
FUMIKA UCHIDA / Denim Skirt — ¥48,400 From designer Fumika Uchida’s namesake brand. The fabric blends indigo-dyed warp and gray-dyed weft yarns, recreating the deep tones seen in mid-century workwear and military garments. Every detail—from texture to silhouette—reflects a meticulous level of craftsmanship.
ayame / 10th Anniversary Gold Frame — ¥825,000 A commemorative model marking the 10th anniversary of Japanese eyewear brand 「ayame」. Crafted entirely from 18-karat gold, including the rims, screws, and nose pads, the classic round silhouette offers a timeless look with refined shine.
This article was updated on July 28, 2025 (at the time of publication)
