DEEPTOKYO
magazine
EN
DEEPTOKYO
magazine
EN
2026.07.23
Vintage Clothing That Carries the Memory of an Era: A Hideaway in Ura-Harajuku
Nearest Station
Harajuku is a symbol of Japanese fashion culture. Tucked away from its bustle is “PAT MARKET,” a vintage clothing store that attracts fashion enthusiasts and style-conscious young people from around the world. Opened during the difficult period of the COVID-19 pandemic, the shop has built its reputation largely through word of mouth. Its four owners each select pieces from their own distinct perspective, and their individual selections coexist within a single space, creating a new kind of collectively curated shop. Here, we introduce “PAT MARKET,” where iconic pieces from the past are seamlessly carried forward into today’s street scene.
SHARE
About a 10-minute walk from Harajuku Station, turn onto a side street one block behind Cat Street, which is lined with apparel shops, and you will find this vintage clothing store. “PAT MARKET,” the shop featured here, occupies an entire two-story old house that the staff renovated themselves.
“PAT MARKET” is located behind a parking lot near Cat Street, down the narrow alley beyond it.
Unlike shops on the main road, it has no flashy sign. Unless you check the location in advance, it can be difficult to find—a true hideaway. Yet once you step inside, you enter a richly layered world of fashion that the exterior gives no hint of.
The shop’s exterior walls are covered with flyers and posters from past events.
The shop’s door is clad in aluminum and serves as a useful landmark when visiting.
“PAT MARKET” opened in January 2022, while restrictions on movement remained in place around the world. It was far from an ideal start, but word of its refined selection gradually spread through social media and word of mouth. Today, about 60 percent of its visitors are reportedly travelers from overseas. Internationally renowned fashion designers Raf Simons and Jonny Johansson, as well as rapper A$AP Rocky, have also come to shop discreetly.
Raf Simons, founder of the “RAF SIMONS” label and co-creative director of “PRADA.”
Jonny Johansson, creative director of “Acne Studios.”
A$AP Rocky, a popular artist and fashion icon.
At the same time, Japanese students around the age of 20 and other young fashion enthusiasts regularly visit the shop. One reason it attracts people across generations and nationalities is its distinctive setup: four owners with different backgrounds independently shape the selections across the two floors.
Rare archive pieces from fashion brands in Japan and abroad fill the shop.
At the top of the white staircase, the second floor is filled with items selected from a different perspective than those downstairs.
The first and second floors each offer items with a different mood. The first floor is overseen by Haruto, who runs “Only One” in Ikebukuro, and Hayashin, who operates the second “PAT MARKET” location in Ikebukuro, which mainly carries womenswear. Their selection draws on the atmosphere of the 1990s and 2000s, when Harajuku culture was at its height, and combines it with European designer labels and other pieces that suit the styles of young people today. The result is a floor where the boundary between streetwear and designer fashion seems to dissolve naturally.
The first floor displays a vast archive representing different eras in fashion. Visitors can hunt for a favorite piece as though searching for treasure.
Back issues of “TUNE” and “FRUiTS,” magazines featuring Tokyo street-style photography from the mid-1990s to the early 2000s, are officially available for purchase in the shop.
Accessories are also displayed in abundance, regardless of genre—designer fashion or streetwear—or conventional men’s and women’s categories.
A nylon coat-style jacket released for the debut of “COMME des GARÇONS SHIRT boy.” Price: 52,000 yen
A striking bright-red biker jacket from “ARMANI JEANS.” Its soft lambskin texture is another highlight. Price: 32,000 yen.
A denim shirt from the Italian brand “ANDREW MACKENZIE.” The fabric treatments and design details throughout make a strong impression. Price: 35,000 yen.
A pair of pants from the early 2020s by “KEISUKEYOSHIDA.” The duffle-coat-inspired details give the design a fresh feel. Price: 19,000 yen.
A pair of boots from the “Yohji Yamamoto POUR HOMME” collection line. Their vivid green color makes a powerful impression. Price: 49,000 yen.
Meanwhile, upstairs, JIN and HIKARU—who also run “Corrida” inside Harajuku’s “CC STORE”—select the merchandise. The focus is on Japanese designer brands from the 1990s through the early 2010s, complemented by a carefully curated selection of imported pieces.
JIN, an owner who directs the second floor, and staff member IO, who also works as a DJ and stylist.
Like the first floor, the second floor is lined with numerous archive pieces. According to the staff, it features a higher proportion of Japanese streetwear brands than downstairs.
“COMET© MAGAZINE,” a street magazine produced by the COMET© crew, whose members include artist YAMEPI©, is officially available for purchase in the shop.
What both floors share is an approach that presents the merchandise not simply as secondhand clothing, but as archive pieces with cultural context. Pieces from brands such as “Maison Margiela,” “COMME des GARÇONS,” and “BALENCIAGA” sit alongside items from “BOUNTY HUNTER” and “UNDERCOVER,” which symbolize Ura-Harajuku at its peak around the year 2000. The second floor also carries brands deeply connected to hip-hop culture, such as “SWAGGER” and “NITRAID,” as well as brands rooted in music culture, including “KTZ” and “Jeremy Scott,” each with a distinctive presence. This lineup distills Tokyo’s unique fashion history and expresses one vision of “Japaneseness” as seen by “PAT MARKET.”
A biker jacket from “adidas Originals by Originals Jeremy Scott,” which attracted attention in the 2010s for the bold design of its “JS Wings” sneakers. Its design still looks fresh today. Price: 40,000 yen.
A blouson from the London-based brand “KTZ,” which, like “adidas Originals by Originals Jeremy Scott,” gained popularity in the 2010s. Its vivid colors make a strong impression. Price: 30,000 yen.
Monochrome knits from “COMME des GARÇONS,” with the neckline design adding a distinctive accent. Price: 30,000 yen each.
A collaborative ring by “PHENOMENON” and “ROC STAR,” two brands rooted in music culture. Its symbolic design will especially appeal to those familiar with both brands. Set of two. Price: 25,000 yen.
Since its striking debut in the mid-2010s, “VETEMENTS” has maintained a devoted following. The all-over dollar print makes a powerful statement. Price: 60,000 yen.
“PAT MARKET” does not simply propose wearing iconic pieces from the past because they are rare. According to JIN, one of the owners, what matters is a personal interpretation of current trends: how to combine them with pieces from the past that they genuinely believe look cool now. The staff’s own styling reflects this approach. They may naturally pair a 20-year-old archive piece with a new release from a contemporary Japanese or luxury brand. They may also build an entire look from vintage pieces that define a particular era, then transform it into a contemporary style through silhouette and accessories. Their styling is full of ideas for wearing fashion history as an expression of one’s own individuality, free from fixed rules.
JIN — Owner of “PAT MARKET” and “CC STORE.” Centered on a matching set from “AFB,” a brand with a strong following in Tokyo’s current street scene, the look evokes the so-called “Reiwa yankii”—a contemporary Japanese take on delinquent style. The chunky “VANS” sandals also make a strong statement.
IO — Part-time rock star. The outfit is deliberately styled to feel slightly unpolished and nostalgic. A secondhand hoodie and T-shirt are paired with loose-fitting “DSQUARED2” pants. The “Dolce & Gabbana” sunglasses draw the eye.
Beyond simply buying and selling secondhand clothing, “PAT MARKET” is a place where new culture is emerging through fashion. Here, diverse values intersect—from the energy of the underground to the established mainstream—creating a new form of fashion. If you are tired of trends that are consumed in a matter of moments, look up the location in advance and make your way there to open the door yourself. A new chapter in Tokyo’s street scene is beginning here.
Sneakers from “adidas Originals by Originals Jeremy Scott,” which became hugely popular in the early 2010s. Their powerful presence remains undiminished today.
The information in this article is current as of July 23, 2026 (at the time of publication).
