DEEPTOKYO
magazine
EN
DEEPTOKYO
magazine
EN
2025.08.25
A Capsule Toy Paradise: "Gashapon Department Store Ikebukuro Main Store"
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Located inside Sunshine City in Ikebukuro, Tokyo, the "Gashapon Department Store Ikebukuro Main Store" is one of the largest capsule toy specialty stores in Japan, featuring more than 3,000 capsule toy vending machines. The store offers a wide range of items, from popular BANDAI series to anime, animals, household goods, and food-themed toys. It also includes features such as "Gasha Photo Spots," where visitors can photograph their purchases, and display shelves dedicated to popular series. It's truly a "capsule toy theme park" that can be enjoyed by both children and adults alike.
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As you step into the store, you're immediately greeted by an entire wall lined with over 3,000 capsule toy vending machines. These are arranged by genre—such as anime, games, animal figures, and miniature food samples—on either side of the main central aisle. Clear signage makes it easy to find your favorite series. Part of the appeal lies in the fun of exploring the store, much like walking through an amusement park.
Over 3,000 machines lined up neatly by genre.
The "Gasha Photo Spot" is a dedicated photo area where visitors can freely take pictures of the capsule toys they’ve purchased. A wide variety of "Gasha Photo Sheets" are available for use as miniature backdrops, helping you take photos that are perfect for social media. Some of the photos shared by visitors are even featured in-store, creating a hybrid experience that blends real-life and online engagement.
The background at the photo spot changes periodically.
Take a picture of your favorite one and post it on SNS with "#Gashadori"!
Exclusive sheets give the capsule toys a mini diorama look.
A gashasha sheet that maximizes the attractiveness of your gasha guess.
Near the entrance is the official "Gashapon BANDAI Official Shop," which receives more than 150 new capsule toy items each month. You can also check inventory in advance using the official website "Gashadoko? Plus," making it easy to plan your route through the store efficiently.
On new release days, many capsule toy fans flock to the store. (Image for illustrative purposes only.)
The store is equipped with a recycling-compatible capsule collection machine.
The next-generation system is linked to an app to accumulate points, making it both eco-friendly and economical.
Along the main aisle, you’ll find clear display cases showcasing popular series. Some, like the “VIRUSWEETS figure collection” and “Machibouke,” include archive displays of previous releases. The exhibition design also reflects careful attention to detail, with rare dome-shaped cases and upper-shelf LED lighting that bring each series' world to life in a visually immersive way.
Some series, like “VIRUSWEETS,” highlight the artist’s creativity and include creator introduction cards.
Dome-shaped display cases offer a rare, three-dimensional view into each series' world.
Deformed x Sweets = Kawaii Scary! This is a popular item that has been attracting attention on SNS for its outstanding appearance. Jelly, yokan (sweet bean curd), etc. are superbly sculpted. virusweets figure collection - sweet shop - 400 yen (*Sales will end when sold out) ©BNAMDAI
Finally, the third in the large series is here! This adorable "waiting" figure stares intently at his bento. Machiboke: The Case of the Bento No. 3, 300 yen (*Sales will end as soon as the product is sold out) ©BNAMDAI
The information contained this article was correct as of 08/25/2025 (the time of publication)
