DEEPTOKYO
magazine
EN
DEEPTOKYO
magazine
EN
2026.03.16
A Vintage Clothing Store Where Motorcycles, Rock, and American Culture Meet
Nearest Station
“Pheasant” is a vintage clothing shop located in Shimokitazawa, Tokyo, which opened in 2023. Inside the store, carefully selected vintage garments chosen by the owner are displayed alongside collections related to motorcycle and rock culture.The owner, who is also a motorcycle rider, selects clothing from a “biker’s perspective” focusing on vintage items that are easy to wear in everyday life. The shop also offers rare vintage pieces from the 1950s to the 1990s, as well as band T-shirts representing the American rock scene of the 1980s and 1990s.At “Pheasant,” visitors can discover a distinctive American casual style closely connected to American culture.
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“Pheasant” is a vintage clothing shop run by Hiroto Tanaka, whose strong passion for American culture—especially rock music and motorcycles—shapes the store. Inside, collections that Tanaka has gathered over many years fill the walls and ceiling, vividly reflecting his personal world. The store’s name, “Pheasant” comes from Japan’s national bird. The name was chosen as a counterpart to the eagle—the national bird of the United States and also a symbol of the historic American motorcycle manufacturer “Harley-Davidson” The shop is located in the northern area of Shimokitazawa, at the back of a building down an alley off Shimokitazawa Ichibangai Street. A neon sign reminiscent of an American diner and a large vintage American flag serve as visual landmarks. The entrance door is covered with stickers placed by the owner’s friends and regular customers.
It is located in the north area of Shimokitazawa, at the back of a building in an alley off Shimokitazawa Ichibangai. The restaurant is marked by a neon sign that looks like an American diner, a large American flag, and a door covered with stickers.
The interior space was built through DIY efforts and is filled from wall to ceiling with the owner’s collections.
Tanaka previously worked at “STEPAHEAD” a nationwide vintage clothing shop specializing in American imports. He gained experience particularly at the Shimokitazawa branch, which carries many items from the 1990s.In 2023, he opened his own store, “Pheasant” in Shimokitazawa, explaining that it was “the area where my customers feel most comfortable visiting, and a place I know well myself”
Tanaka is originally from Mie Prefecture. He first moved to Tokyo to attend vocational school with the goal of becoming a hairstylist, but his growing passion for vintage clothing eventually led him into the vintage fashion industry. He has lived in Shimokitazawa for more than five years.
A 1950s wool shirt that the owner repeatedly considered keeping for himself but ultimately decided to sell as a special item in the shop. It features a black base with multicolored stripes and remains in rare unwashed condition. 50’s McGregor Wool Shirt ¥110,000
The building with an exterior staircase serves as a landmark for finding “Pheasant”
Walking down the hallway inside the building, visitors will see a neon sign and a vintage American flag from the 1970s.
The entrance door is covered with stickers placed by the owner’s friends and regular customers.
Inside the shop, a taxidermy pheasant—the bird that inspired the store’s name—is displayed.
The shop carries approximately 300 to 400 vintage items. The selection ranges from rare vintage pieces from the 1950s through the 1990s sourced in the United States, to more accessible “regular vintage” items mainly from the 1990s onward. What stands out most is Tanaka’s “biker-oriented” selection. Leather jackets with excellent wind resistance and durability, tough denim, and duck-fabric work pants reflect an American casual style that balances practicality and aesthetics.Another highlight is a wall display featuring rare vintage items, including deadstock pieces that are highly valued in the vintage market.
Leather jackets whose charm also lies in the patina that develops over time. At “Pheasant” visitors can choose from a wide variety of designs, materials, and fits to find a jacket that suits them.
The rack includes classic Pendleton wool shirts, military pants, and denim jackets—essential items for fans of American casual style.
(Left) A G-1 flight jacket from the 1950s, known from the film “Top Gun.” The condition is exceptionally good.50’s U.S.N G-1 Flight Jacket (USN Stencil) ¥220,000 (Right) A Michigan chore coat by Carhartt that has recently gained attention. This piece is a deadstock item from the 1970s. Dead Stock 70’s Carhartt Michigan Chore Coat ¥220,000
Inside the shop, the frame of a YAMAHA SR motorcycle once ridden by Tanaka is displayed.
A 1990s MA-1-style leather bomber jacket by “Polo Ralph Lauren” Made from high-quality lambskin, it is extremely soft and lightweight. Polo Ralph Lauren MA-1 Type Leather Bomber Jacket ¥88,000
The design is based on the iconic U.S. military MA-1 flight jacket, making it one of the rarer leather pieces from Ralph Lauren.
The utility pocket on the left sleeve features a CONMAR zipper, showing careful attention to the details of the original MA-1 design.
A 1990s corduroy zip-up shirt by “Point Zero” recommended by the owner as a piece he would like to wear while riding a motorcycle. The full-zip design allows it to be worn on its own or layered in various ways. Point Zero Corduroy Zip-Up Shirt ¥7,700
The wide-wale corduroy fabric and flap pockets evoke a style reminiscent of the 1980s, while still pairing easily with modern street fashion.
A 1990s heavy flannel shirt by “Five Brother” a classic item in American casual style. Its shorter length and rounded hem pair well with wide pants. 90’s Five Brother Heavy Flannel Shirt ¥18,700
The thick yet flexible flannel fabric is comfortable even while riding a motorcycle. Among the many color variations, this piece stands out for its bold, era-typical color scheme.
Although Levi’s is best known for its denim, this pair of painter pants from the 2000s is made from 100% cotton duck fabric. It features an extra-wide straight silhouette with no taper! 00’s Levi’s Duck Painter Pants ¥11,000
Despite being duck fabric, the material is slightly lighter than that of many other brands, making it suitable even for spring and summer.
Classic painter-pant details such as a hammer loop and tool pockets are also included.
Each item is carefully inspected and repaired when necessary before being displayed in the store.Recently, regular customers have even begun bringing in their own clothing for repairs. Visitors can feel free to consult the owner not only about choosing garments but also about care and maintenance.
This photo was taken during a two-week buying trip to the United States in January.
Tanaka travels by rental car through Los Angeles, Nevada, Utah, and Colorado, sourcing items from local thrift shops.
Another appeal of visiting the store is the chance to hear directly from the owner about the background of each item and stories from his buying trips.
Tanaka’s original gateway to American culture was music. The American rock scene of the 1980s and 1990s has particularly influenced the store’s selection. In one corner of the shop, band T-shirts representing genres such as alternative rock, punk rock, and metal—music that defined Tanaka’s youth—are displayed. Many designs feature bold album artwork or tour graphics that recall the excitement of live concerts from that era.The collection also includes designs reflecting the black humor and satire characteristic of American culture during that era. Posters, flags, and magazines are displayed throughout the store as well, allowing visitors to experience the atmosphere of American culture in the 1980s and 1990s.
A band T-shirt by “Incubus” featuring a member photo from the album “S.C.I.E.N.C.E.” Incubus was a band often played by the owner of a vintage shop Tanaka used to visit when he first became interested in vintage clothing. It was also the first band T-shirt Tanaka himself purchased. 90’s Incubus S.C.I.E.N.C.E. S/S Tee ¥19,800
A 1990s band T-shirt by the iconic American punk rock band “Bad Religion”90’s Bad Religion S/S Tee ¥44,000
The back features a humorous graphic that evokes the excitement of the band’s live shows. The design uses three layers of printing, including subtle color variations in the word “WARNING”
A flag of the metal band “Slipknot” formed in Iowa. Slipknot was a band Tanaka listened to passionately during his junior high school years and became one of his gateways to American culture.
Tanaka first became interested in music because one of his elementary school classmates was involved in music. That friend is still active today as a member of the four-piece band “Bubble Baby” The photo shows a poster from their one-man live performance held in Shimokitazawa last year.
The American satirical magazine “MAD” is part of a collection Tanaka has been gathering as a hobby from antique shops.
Next to the register hangs a poster of “MINISTRY” known as pioneers of industrial metal. The empty space created by using the wrong frame size is filled with stickers. A chair is also placed there for regular customers so that visitors can feel comfortable dropping by the shop as if they were visiting a friend’s home.
Tanaka is also a movie enthusiast. Among his favorites is actor River Phoenix, known for the 1980s American film “Stand by Me” Flyers from films Phoenix appeared in, collected by Tanaka, are displayed throughout the store.
In addition to its vintage selection, “Pheasant” also offers original items that reflect the store’s aesthetic. Sweatshirts, jackets, and caps are designed based on American casual style, making them easy to combine with vintage clothing.
Even those unfamiliar with motorcycles or music can incorporate these items into their everyday fashion. The shop also releases products connected with its second location in Kitasenju, which opened in October 2025. Some items sell out quickly after release and are popular not only among vintage enthusiasts but also among regular customers.
Items linked to the second store in Kitasenju, which opened in October 2025, are also noteworthy. Some of the models sell out immediately after their release, and are popular not only among vintage clothing fans but also among regular customers.
A sweatshirt created in collaboration with “URAWUS MOTORCYCLE” a motorcycle shop located next to the Kitasenju store. Made from 100% cotton, it offers a soft and comfortable fit. pheasant × urawus collaboration sweat ¥8,800 (available in gray and black)
The eraser-print style graphic was designed by “Tachiana Roastery” in Kamikitazawa. The pheasant motif references the Kitasenju shop being located on the second floor.
The store also produces an original nylon jacket. The sleeves feature a psychedelic graphic that reflects the identity of “Pheasant” Since bikers often wear coach jackets, the design intentionally uses a nylon jacket instead.pheasant original nylon jacket ¥14,300
An original patch cap designed with a West Coast style. Its soft, unstructured construction makes it comfortable to wear. pheasant wappen cap ¥6,050
Pheasant's styling, which makes use of the individuality and functionality of vintage clothing, has a masculine ruggedness that is appealing. It is a unique American casual style that is not restricted by age or genre, but is imbued with a passion for American culture.
The styling proposed by “Pheasant” highlights the individuality and functionality of vintage clothing, creating a rugged and masculine aesthetic. Rather than limiting itself to a specific era or genre, the shop presents a distinctive American casual style inspired by a passion for American culture.
Tanaka explains:
“Vintage clothing is originally meant to allow people to express their individuality.However, recently trends have led many people to buy the same items, reducing supply and driving prices higher. Even when the materials and designs are similar, there can be price differences of tens of thousands of yen.That’s why I want to propose the appeal of alternative choices—items that don’t rely only on name recognition or popularity.”
The LEVEL 7 GEN1 jacket is Tanaka’s go-to item for winter. In addition to excellent warmth, its shorter length makes it suitable for riding motorcycles. Combined with RRL corduroy pants, Vans skate shoes, and an original cap from “STEELS” a motorcycle builder’s shop run by a Japanese craftsman in the United States, the outfit is a style packed with Tanaka’s favorite pieces that appeal to a classic masculine aesthetic.
The “Pheasant” motorcycle is based on a YAMAHA SR customized in a vintage motocross style. The shop’s original logo is printed on the right side of the fuel tank as a promotional detail.
An Incubus hoodie layered with a flannel shirt, accented with Native American jewelry, reflects Tanaka’s distinctive personal style.
A vintage flannel shirt by RRL. Originally knee-length, Tanaka shortened it himself to create a shorter silhouette.
On the YouTube channel “pheasant_channel” and on Instagram, Tanaka actively shares content including vintage clothing introductions, motorcycle styling ideas, and easy-to-understand explanations of vintage brands for beginners.You can also check them out there!
One of the channel’s popular videos is titled “Winter Riding Gear: For Those Who Want to Ride a Motorcycle in Style Even in Winter [Vintage Clothing].” In the video, Tanaka creates motorcycle outfits using vintage clothing from the shop and tests their warmth and functionality while actually riding a motorcycle.
The information contained this article was correct as of 03/16/2026 (the time of publication)
