DEEPTOKYO
magazine
EN
DEEPTOKYO
magazine
EN
2025.12.18
PRThe flagship of Eyewear Brand Zoff—One of the Largest Stores in Tokyo
Nearest Station
Zoff is loved for its clear, lens-inclusive pricing, speedy service with glasses ready in as little as 30 minutes after checking out, and an extensive range of designs that help anyone find a pair that truly suits them. Among its stores, Zoff Harajuku stands out as one of the largest in Tokyo. Here, timeless staples, the latest trends, sunglasses, and collaboration models are all showcased together in an impressive lineup. The spacious, open floor allows visitors to take their time comparing the many options and discovering the perfect frame.
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Harajuku is a neighborhood where diverse cultures intersect—a birthplace of kawaii fashion, Ura-Harajuku street style, and countless other trends over the decades. Zoff Harajuku is located inside Coop Olympia, a historic building completed in 1965 that once housed many of Japan’s cultural figures and has witnessed Harajuku's creative evolution over more than half a century. Just a two- to three-minute walk from Harajuku Station, the store is ideally positioned for dropping by between shopping on Takeshita Street, visiting Meiji Shrine, or strolling along Omotesando.
The first thing that captures your attention at Zoff Harajuku is its impressive scale. The store spans roughly 250 square meters in a long, horizontal layout, creating an open environment where you can browse freely and compare frames without feeling crowded. The interior was designed by Jamo Associates, the Japanese design firm known for projects such as TRUNK HOTEL in Shibuya. By intentionally exposing portions of the walls, pillars, and ceiling structure, they translated the functional concept of glasses—tools that “clarify your view”—into a spatial design aesthetic.
The store also features a generously sized waiting area, making it comfortable for couples, groups of friends, or families to spend time together. It’s a great spot to add to your sightseeing route—take your time, soak in Harajuku’s unique atmosphere, and enjoy the process of finding a pair of glasses that feels just right.
Full-length mirrors are placed throughout the store, allowing you to check not only how frames suit your face but also how they complement your overall outfit.
Zoff Harajuku uses wooden display fixtures, adding a touch of warmth to the store’s refined atmosphere.
The spacious waiting area often becomes a casual meeting point for international visitors. Outside the windows, you can see Harajuku’s bustling main street.
In the glass-walled fitting room, you can watch staff carefully adjust frames up close.
With its expansive floor space, Zoff Harajuku showcases around 1,700 items at any given time. The selection ranges from collaborations with well-known Japanese select shops and popular characters to Zoff’s original contact lenses. Having so many options in one place makes it easy to compare products on the spot. While some items may require a few days to arrive when ordered at smaller locations, the ample stock at Zoff Harajuku means it’s often possible to have your glasses completed the same day.
Collaboration models with overseas brands feature playful use of color and silhouette, offering distinctive and expressive designs.
The “Zoff 1-DAY” contact lenses—available at only three stores in Japan—are also part of the lineup. They offer a soft, comfortable fit with 60% water content. 30 lenses per box, 2,200 yen.
A wide selection of kids’ frames is also available. Since children’s eyesight changes frequently, Zoff’s accessible pricing is a welcome benefit.
Zoff Harajuku offers a broader range of lens types than most stores, making it easier to find the exact lenses you need—even for same-day completion.
In Harajuku—a district where trends and individuality constantly intersect—Zoff Harajuku offers an extensive range of designs. It’s the perfect place for anyone who wants to take their time exploring a wide selection to find a frame that truly suits them. Here are some standout items available in-store.
The Lightweight, Durable, and Elegant Titanium Series
Zoff’s titanium series features slim, stylish designs that reduce pressure on the ears and nose, making them comfortable even for extended wear. The lineup includes an intellectual-looking Boston shape and a round frame that suits a wide range of face types. “intelligence metal TITAN” (model numbers from top: ZG253011-17F1, ZF253003-20E1) Price: 9,900 yen (including lenses).
Titanium is resistant to rust from sweat and moisture and is less likely to cause allergic reactions. Its high strength and durability also make it a long-lasting choice.
The “Zoff PC” Series for Blue-Light Protection
Zoff PC is a line of non-prescription glasses designed to reduce exposure to blue light. Despite their accessible price point, these frames offer both functionality and thoughtfully considered design. Customers can choose between two blue-light cut rates—approximately 35% or 50%. “Zoff PC” (model numbers from top: ZY202P01-56E1, ZY202P02-56E1) Price: 5,500 yen (including lenses).
The lenses have a slight yellow tint. Those who prefer a more natural look may opt for the 35% cut, while the 50% cut is recommended for people who spend long hours on computers or smartphones.
The oversized Boston-style metal frame offers a subtle slimming effect on the face. The temple tips are coated with rubber to reduce pressure on the ears and can be bent easily for self-adjustment.
Each pair from the Zoff PC series comes with a drawstring pouch that also doubles as a cleaning cloth.
The information in this article is current as of December 18, 2025 (at the time of publication)
