DEEPTOKYO
magazine
EN
DEEPTOKYO
magazine
EN
2025.12.18
PRHigh-Quality Eyewear Crafted in Just 30 Minutes—Perfect Between Sightseeing
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Nearest Station
At Zoff Grand Tokyo Shibuya, shoppers can choose from a wide range of frames that balance function and design—offered at accessible prices and finished with impressive speed. The store also caters to international visitors with services such as pickup lockers that let you collect your glasses at your preferred time, as well as multilingual support. For this feature, we invited model Leo, who has roots in the UK, to experience everything the store has to offer.
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Zoff Grand Tokyo Shibuya is just a seven-minute walk from Shibuya Station. The surrounding area is packed with visitor-friendly destinations such as MEGA Don Quijote, GU, and Animate, making it an easy stop while exploring the neighborhood. Its glass façade features bold graphics that instantly convey a bright, open atmosphere—even from the street—so first-time visitors can step inside with ease.
Inside, you’ll find a wide assortment of frames, from multifunctional designs to sunglasses with 100% UV protection. Every price displayed includes lenses, starting from just 5,500 yen—an approachable and transparent pricing style that Zoff is known for.
The entrance of Zoff Grand Tokyo Shibuya. Large signage highlights key services, including glasses starting at 5,500 yen and a 30-minute minimum turnaround after payment.
The store’s exterior wrapping design is updated regularly, creating a visual highlight that catches the eyes of passersby.
The white-toned interior feels clean and refined.
Frames are neatly arranged on tiered displays, making them easy to pick up and browse at a glance.
The walls are lined with sunglasses. Lens colors can be customized as an optional service.
The experience begins with choosing a frame. The store carries around 1,200 options, organized clearly into categories such as men’s, women’s, kids’, and sunglasses. Pick up a few designs that catch your eye and freely try them on to compare. As you explore, check how each frame feels, from the material to the fit, and take your time finding a pair that suits your face shape and personal style. Mirrors placed throughout the store make it easy to assess both the look and the clarity of your vision as you try different frames.
Leo carefully examines the frames that interest him. “I like simple designs that go with anything. Some of the women’s frames also caught my eye,” he says.
Leo seems to have his eye on a Wellington-style frame. With mirrors placed right beside the shelves, he can compare frames on the spot without wandering around to find a mirror.
Each shelf usually displays the same model in different colors, making it easy to compare subtle variations.
Once you’ve chosen your frame, complete the check-in on a tablet and proceed to a vision test conducted by the staff. The test is free and takes about 15–20 minutes. Follow the audio instructions and operate the lever in front of you; based on the collected data, the staff will place trial lenses into a special testing frame. Together, you’ll fine-tune the prescription while checking how clearly you can see.
After selecting your lenses, proceed to checkout. Once payment is complete, the in-store processing machines begin shaping your lenses. Because everything is done on-site rather than shipped to a factory, you can receive your finished glasses in as little as 30 minutes.
The check-in tablet supports Japanese, English, and Chinese. Simply follow the instructions on the screen.
A numbered ticket is issued after check-in. Wait inside the store until your number is called.
The vision-testing machine includes an English audio guide. “It was like a quick game—you just move the lever, and it’s done,” says Leo.
Using the measurement data, the staff sets trial lenses into the testing frame. If you have specific preferences—such as wanting a slightly weaker prescription for home use—this is the time to discuss them.
Leo checks his vision with the trial frame. “Everything looks so clear. My left and right eyes have different vision, but they were able to figure that out so quickly,” he says.
Each purchased frame comes with a complimentary case. Several colors and shapes are available, so you can choose the one you prefer.
Zoff Grand Tokyo Shibuya also features pickup lockers where your completed glasses are stored. Once the designated pickup time arrives, simply scan the QR code you received at checkout, and the locker door opens automatically. Even during busy hours, you can retrieve your glasses without waiting—a welcome convenience. Since the lenses are processed while you’re out exploring Shibuya, visitors can make the most of their sightseeing time. And if you’d like final adjustments to the fit after pickup, the staff will happily fine-tune them on the spot.
can the QR code printed on your receipt once the completion time arrives, and the locker door opens automatically.
After pickup, the staff checks the fit—making sure the glasses don’t slip when you look down and that the width feels comfortable. “It’s hard to judge the fit by myself, so having a professional look at it is really reassuring,” says Leo.
The staff makes fine, hand-adjusted tweaks to areas such as the nose pads and temple curves.
Because the store welcomes many international visitors, every staff member carries a portable translation device. These devices support major languages such as English, Chinese, Korean, German, and Italian, as well as regional varieties like Indian English and Australian English—allowing conversations to flow naturally, close to a customer’s native language. The store also provides starter guides in English and Chinese that outline frame features and lens options, helping shoppers make informed choices. It’s a reassuring service for anyone who feels uncertain about communicating in Japanese.
Leo asks a question about eyewear care. When he speaks into the translation device in English, it instantly converts his words into Japanese. “That was fast—and accurate! It’s great not having to type into a translation app,” he says.
The translation device is compact and handheld. You can freely select the language you want it to interpret.
The store’s starter guide summarizes the characteristics of popular frames and the range of lens options available.
Located in the vibrant heart of Shibuya and frequented by people from all over the world, Zoff Grand Tokyo Shibuya offers a uniquely convenient experience: you can drop by between sightseeing and walk out with new glasses in a short amount of time. Here are some standout items available at the store—perfect souvenirs to remember your trip to Japan.
MADE IN JAPAN: Artisanal Frames Crafted One by One
The MADE IN JAPAN collection—available at select stores—is crafted in Sabae, Fukui, a region renowned worldwide as the heart of Japanese eyewear production. Each frame is finished by hand using titanium, a material known for being gentle on the skin and resistant to metal allergies. The minimalist design is elevated by a quiet sense of refinement. MADE IN JAPAN (select stores only). Model numbers clockwise from top right: ZX243009-72E1, ZX243009-15E1, ZX243007-17E1, ZX243006-42E1, ZX243006-21E1, ZX243006-56E1. Price: 19,900 yen (including lenses).
The slim metal frame creates a refined, formal look. Parts of the temples feature painted and transfer-printed details, giving the appearance of a mix of materials.
The hinge, connecting the rim to the temple, is adorned with delicate engraving that lends an antique-like elegance.
Even the nose pads are made of titanium, enhancing both comfort and the frame’s sophisticated presence.
Each MADE IN JAPAN frame comes with a dedicated case and cleaning cloth made from traditional Nikko-chirimen fabric in blue tones, showcasing the craftsmanship behind the series.
FLIP UP: Switch Focus Without Taking Your Glasses On and Off
FLIP UP is a lift-up style frame that lets you switch focus without taking your glasses on and off. Keep the front frame lowered for everyday wear, and simply flip it up when you need a clear, unaided view of something up close. The design is also lightweight, offering exceptional comfort. FLIP UP (model numbers from top: ZC251001-14E1, ZC251001-64A1) Price: 13,300 yen (including lenses).
From the front, it has the same silhouette as a regular pair of glasses. The sporty yet polished look suits a wide range of situations.
The bridge features a spring-assisted flip-up mechanism. It stays firmly in place unless intentionally lifted, eliminating the worry that the front frame will slip down during use.
Born in 1997 to a British father and Japanese mother, Leo attended an international school before beginning his modeling career in 2017. He has appeared in magazines, fashion campaigns, and various brand advertisements, and has performed as a member of the band Salmon Pink.
Instagram:@leorangersmith
The information in this article is current as of December 18, 2025 (at the time of publication)
