DEEPTOKYO
magazine
EN
DEEPTOKYO
magazine
EN
2025.06.08
An Apparel Store Seamlessly Blending Fashion and the Outdoors
Nearest Station
Reopened in March 2025, "THE NORTH FACE LAB" offers a curated selection of outdoor-meets-fashion items, including the Japan-exclusive "THE NORTH FACE PURPLE LABEL," the expedition-ready Summit Series, collaborations with high-end fashion brands, and the fully customizable "141 CUSTOMS" collection. One of the store’s unique touches is its staff wearing lab coat-style uniforms.
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The standout feature of this store, "141 CUSTOMS," uses a 3D scanning system to create patterns tailored to the customer's body shape. Visitors can customize not only the fabric of the body, sleeves, and hood, but also details like embroidered logos and zippers—choosing colors freely for each part. Eight popular jacket types are available, including the Mountain Jacket and Baltro Light Jacket. Orders take approximately seven weeks to complete. Since international shipping is not available, overseas visitors should plan ahead to ensure they can receive their order while in Japan.
Color-customized examples of the Mountain Jacket displayed in-store.
The 3D scanning corner, where body measurements are captured in 360 degrees.
Printed cards show sample color combinations to help visualize the final look.
A tablet device allows visitors to experiment with color combinations on screen.
In a booth tucked away in the store, staff display chosen color combinations on-screen, even overlaying the item onto a 3D avatar of the customer.
Real samples of customizable parts—embroidered logos, zippers, Velcro, and more—are neatly filed and on display.
Real samples of customizable parts—embroidered logos, zippers, Velcro, and more—are neatly filed and on display.
Real samples of customizable parts—embroidered logos, zippers, Velcro, and more—are neatly filed and on display.
Real samples of customizable parts—embroidered logos, zippers, Velcro, and more—are neatly filed and on display.
The Mountain Jacket, a staple since the brand’s early days and still a winter favorite, can be fine-tuned to the millimeter. Size customization: ¥88,000, Color customization: ¥99,000, Full customization: ¥110,000.
Japan’s winter favorite, the Nuptse Jacket, is also available for customization.
As part of Shibuya PARCO’s large-scale renovation in 2025, "THE NORTH FACE LAB" reopened with a fresh concept—an experimental space that blends outdoor gear with fashion innovation. Staff uniforms, inspired by lab coats, reflect the store’s forward-thinking spirit.
The store carries the Summit Series, the brand’s top-tier line developed with athlete feedback and cutting-edge technology. It also offers the Japan-exclusive "THE NORTH FACE PURPLE LABEL," produced by the Japanese outdoor fashion brand "nanamica." You’ll also find limited-edition items, including pieces from a much-talked-about collaboration with the Danish high fashion brand "Cecilie Bahnsen," available only at select locations.
Store-exclusive items feature the LAB logo, while T-shirts showcase the word “SHIBUYA” on the back—highlighting the store’s location. Tumblers: ¥6,050 / T-shirts: ¥7,150 each.
Daypacks: ¥22,880 and Body Packs: ¥11,880 each from the "THE NORTH FACE PURPLE LABEL" collection produced in collaboration with "nanamica."
The information contained this article was correct as of 06/08/2025 (the time of publication)
