A Vintage Boutique for "Louis Vuitton" and "Hermès" Enthusiasts

AMORE Aoyama Store

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"AMORE Vintage AOYAMA" features a Moroccan-inspired interior and houses an extensive collection of approximately 1,500 items, primarily focusing on "Hermès" and "Louis Vuitton." The "Hermès" collection is truly remarkable, with an entire wall dedicated to Birkin bags, creating a captivating display that immediately catches the eye upon entering. "Louis Vuitton" also offers an impressive selection, including rare designs from the 1990s and 2000s, as well as highly sought-after collaboration pieces.

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The owner has meticulously curated an exotic and immersive atmosphere in the store.

The store's interior exudes an exotic Moroccan-inspired ambiance, featuring brick walls and marble flooring. Each room is uniquely designed to highlight different brands, such as "Hermès" and "Louis Vuitton." The fixtures and furniture, all vintage pieces handpicked by owner Itakura during his travels abroad, contribute to a thoughtfully curated display. Every detail has been meticulously arranged to create an atmosphere reminiscent of an upscale international boutique.

Even the shelves and racks in the store reflect the dedication of owner Itakura. The "Burberry" bags, elegantly displayed on antique fixtures, enhance the store’s sophisticated ambiance.

The store also features autographs from celebrities who have visited from around the world.

A Diverse Collection of Rare "Louis Vuitton" Collaboration Pieces

More than half of the store’s inventory consists of "Louis Vuitton" items, primarily featuring models from the 1990s and 2000s. The collection includes highly sought-after pieces, such as color monogram designs and cherry-patterned collaborations with Takashi Murakami. Additionally, the store offers an impressive selection of exceptionally rare "Louis Vuitton" collaboration pieces that are seldom seen elsewhere. With new arrivals every day, each visit brings the excitement of discovering something new.

The store's main display showcases highly sought-after collaboration items that are drawing considerable attention.

A wide selection of classic "Louis Vuitton" Monogram and Damier series variations is also available.

The store offers rare pieces from the 2008 Fall/Winter collection, including the "Monogramouflage" collaboration between Marc Jacobs and Takashi Murakami, as well as the Monogram Denim and Monogram Metallic series.

Additionally, the 2003 collaboration with Takashi Murakami, the "Monogram Panda," is also part of the lineup. The mini-sized panda, named "Petit Panda," is an ultra-rare item, with only 150 pieces released worldwide.

A luxurious experience: Easily pick up and try on an "Hermès" bag.

The "Hermès" collection is truly breathtaking, with an entire wall lined with Birkin bags. Unlike typical stores where bags are displayed in glass cases, this boutique allows customers to pick them up and try them on freely. In addition to classic colors like black and brown, the store offers a wide range of unique shades and models—each one a rare, one-of-a-kind piece. Many of the colors are difficult to find elsewhere, making the shopping experience even more exciting.

A Diverse Selection of Birkin Colors – The Owner's Top Pick: The Rare Green Birkin

Classic colors like black and brown are also available in various styles.

Released to commemorate the 2004 Athens Olympics, this item is extremely valuable in today’s market, as only a few limited-edition pieces exist worldwide. (Right) "Hermès" Kelly Black – 1,680,000yen (Left) "Hermès" Kelly Gold – 22,800,000yen

One of the most popular apparel items in the store: the "Dior" navy blazer – 89,000yen

Limited-edition collaboration items: (Right) Monogram Cherry "Takashi Murakami" Keepall 45 Bag – 738,000yen (Left) "Louis Vuitton" Pochette I Miss You Handbag – 400,000yen

I would like to know more about Omotesando Vintage!

Photo: Jun Nakagawa

The information contained this article was correct as of 03/17/2025 (the time of publication)