DEEPTOKYO
magazine
EN
DEEPTOKYO
magazine
EN
2025.03.03
A Select Shop Showcasing the Next Generation of Street Culture Store Overview
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“PULP” is a select shop based in Shibuya that showcases street culture. Featuring approximately 40 domestic and international brands, it actively collaborates with artists. With a unique perspective, it presents boundary-breaking and free-spirited fashion.The store frequently hosts pop-up events, serving as a gathering place for next-generation creators. It has become a key hub for contemporary street culture in Tokyo.
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“PULP”’s concept is “New Generator of Street Culture.” It transcends traditional categories like mode, street, and trad, introducing new styles with a unique perspective. With its distinctive vision, the shop offers unconventional and unrestricted fashion.The lineup changes daily, and exclusive “PULP” brands are also available. A key attraction is the thrill of discovering new brands with each visit.
With its striking glass façade, the store naturally draws in visitors looking for unique pieces.
Mr. Aoki, the store manager. The staff embodies various brands as "PULP's own MIX style.
At “PULP,” buyers travel the world and leverage exclusive networks to curate a diverse range of brands. The shop carries around 40 labels, from international names like “Stone Island” and “Acne Studios” to domestic brands such as “JieDa” and “sulvam.”Additionally, “PULP” actively develops artist collaborations. In recent years, more designers have personally requested to have their brands featured, further solidifying its reputation as a launchpad for young creators.
The Japanese brand “JieDa” has been part of “PULP” since its inception.
“sulvam” is designed by Teppei Fujita, a former patternmaker at Yohji Yamamoto.
Italian brand “Stone Island,” renowned for its high-performance functionality.
“Acne Studios,” particularly popular in the Asian market for its denim collections.
“SKINS COMPANY,” a women’s brand newly launched by paint artist GO HORIUCHI.
A collaboration piece between “Makoto Hasegawa from THE RAMPAGE from EXILE TRIBE” and “Dickies.”
“PULP” features a dedicated pop-up space that regularly highlights Tokyo’s youth culture through events like launch parties for magazines such as “THIRTY3magazine” and “COMET MAGAZINE.” The store also serves as a creative hub for the next generation. Inside, the walls are adorned with illustrations and signatures from artists who have participated in past events, offering a unique experience for visitors.
During our visit, “Car Service,” known for its signature logo-emblazoned items, was on display.
A launch event for “COMET MAGAZINE” was hosted at “PULP,” which also carries a selection of magazines.
The store's walls are decorated with artwork and autographs from past event creators.
“PULP” also caters to fashion-forward women in their 20s, offering a refined selection of women’s brands. One of its most sought-after labels, “KOWGA,” has released exclusive collaboration items with “PULP.”Additionally, the store carries the women’s line of Swedish brand “OUR LEGACY,” introducing distinctive and fashion-forward styles.
Swedish brand “OUR LEGACY” creates modern yet classic pieces inspired by traditional menswear silhouettes.
A collaboration item between “KOWGA” and “Lee,” available exclusively at “PULP.” Damage Regular Skirt: ¥36,300
A sheer cardigan from PULP’s original collection. ¥16,500.
“PORT TANGER” eyewear, originally from Morocco, features the engraving “HANDMADE IN JAPAN.” Its precise craftsmanship delivers both substance and elegance. Model: SAUDADE II, each: ¥59,400.
The information contained this article was correct as of 03/03/2025 (the time of publication)
