DEEPTOKYO
magazine
EN
DEEPTOKYO
magazine
EN
2025.09.26
One-of-a-kind remake wear, available only here:
Nearest Station
Opened in 2015 in Harajuku, one of Japan’s leading fashion hotspots, “AWESOMEBOY FLAGSHIP STORE” carries only the remake wear brand “Awesome boy.” The shop presents a unique interpretation of sustainability in fashion. Customers can also bring in their own clothing for customization, creating an original piece that exists nowhere else in the world.
SHARE
When “AWESOMEBOY FLAGSHIP STORE” first opened, its director and owner KIC© centered its remake wear collections on vintage clothing tied to his background in hip-hop and sports culture. However, responding to the growing awareness of sustainability, the store underwent a major renewal in 2024 to become the flagship of “Awesome boy.” Today, the shop is filled with remake wear and sample pieces for custom orders. These samples can also be purchased, and each item is truly one-of-a-kind.
The shop, themed in vivid light blue, is lined with items from “Awesome boy.”
The walls display items connected to the cultural background of owner KIC©.
As souvenirs, the shop also offers original lighters and stickers.
Located just off Cat Street, the yellow building makes the shop easy to spot.
Capsule toys containing goods are also available.
“Awesome boy” is built on the concept of “not making clothes from scratch, but upcycling what already exists into awesome wear.” For example, existing military pants may be taken apart and combined with other fabrics to create a hoodie or even remade into a shirt. As KIC© explains, “It’s not about tearing vintage clothes apart at random, but about finding the best elements of each piece and bringing them to life.” The most elaborate remake is the custom order: customers bring in their own cherished garments, which are then reborn as unique, one-of-a-kind items.
Every item from “Awesome boy,” except for printed T-shirts, is one-of-a-kind.
The brand’s staple “A” logo T-shirt, here arranged with vintage sashiko fabric (a traditional Japanese embroidery cloth once used in judo uniforms). 6,600 yen.
A unique piece combining a vintage cycling jersey with a polo shirt, complete with the “A” logo. 14,300 yen.
A light outerwear collaboration model combining a vest from street brand “Lafayette” with a vintage flannel shirt. 36,300 yen.
Baggy shorts remade from a vintage military sleeping bag, padded for warmth even in winter. 35,200 yen.
A vest custom-made by dismantling a French deadstock Boston bag and combining it with orange mesh and sweatshirt fabric. 143,000 yen.
A reconstructed zip hoodie combined with French military deadstock parachute fabric, using actual parachute parts for the hood cord. 34,100 yen.
A hoodie jacket made by dismantling and recombining multiple military cargo pants, with the hood crafted from the waist section of cargo trousers—a bold and original piece. 66,000 yen.
A vintage stadium jacket customized with a fur collar and original “Awesome boy” patches. 33,000 yen.
Because “AWESOMEBOY FLAGSHIP STORE” once specialized in hip-hop-related vintage wear, many hip-hop artists have visited and worn its pieces. Supporters include Ralph, bilingual rap pioneer SEEDA, and even Kanye West (now Ye). Beyond rappers, the fan base is wide-ranging—for example, Daichi of the comedy duo Dainoji, known for his love of fashion, is also a frequent visitor. With remake wear drawing attention from both domestic and international artists, “Awesome boy” offers an experience well worth exploring.
KIC©, director of “Awesome boy” and owner of the store, wearing a new piece combining a vintage NFL jersey with a hoodie.
SEEDA, a close collaborator, once worked with the shop on a special T-shirt for his album release (no longer available).
On the shop’s walls remain drawings—including an “E.T.” character sketched by a New York graphic artist during a visit—along with autographs from domestic and international artists.
Examples of custom-order items are also displayed, serving as inspiration for those considering their own orders.
The information in this article is current as of 09/26/2025 (at the time of publication)
