DEEPTOKYO
magazine
EN
DEEPTOKYO
magazine
EN
2025.08.14
PRLocated on Ginza's Marronnier Street, where people from around the world converge, GLOBAL WORK GINZA offers a unique initiative through its Japan Content Corner on the first floor. Here, visitors can experience authentic Japanese culture through seasonal merchandise and immersive store displays. Since July, the store has been showcasing natsu matsuri (summer festivals), featuring traditional summer garments like yukata and jinbei, alongside spectacular festival displays and digital signage featuring fireworks. This is truly a complete "Japanese summer" experience—a rare opportunity you can only find here.
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GLOBAL WORK GINZA is the brand's first global flagship store. Opening in Ginza—a district where people from every corner of the globe intersect—the store operates under the concept of "Connect," offering visitors entirely new shopping experiences. The Japan Content Corner on the first floor embodies this philosophy, treating seasonal Japanese culture as "content" and sharing it with customers from various countries.
The Japan Content Corner is located immediately to the left upon entering GLOBAL WORK GINZA's first floor. This outward-facing space is visible from the street and is designed for cultural dissemination.
The "Souvenir T-shirt Series," featuring designs inspired by Japanese culture and daily life, is incredibly popular among international visitors! 3 New designs include "soba (buckwheat noodles)," "donburi (rice-bowl dish)," and "natsu matsuri." Souvenir T-shirts: ¥3,900 each (tax included).
Since July, the theme has been natsu matsuri (summer festivals)v. The entire corner radiates a festival atmosphere. First, the window facing Marronnier Street displays bold "natsu matsuri" and "matsuri" characters that command attention. These characters are styled after higemoji (a type of bold Edo-moji calligraphy), featuring dynamic, thick brushstrokes that powerfully evoke Japanese tradition. The glass surface is adorned with colorful kazaguruma (pinwheels), creating such an eye-catching display that many passersby stop to take photos, making it a popular photo spot.
The "natsu matsuri (summer festivals)" lettering is visible from quite a distance.
The photogenic exterior allows glimpses of the interior through the pinwheels.
Capsule toy machines are installed at the storefront, featuring four varieties: "Sticker with good luck charm motif," "Daruma Omikuji (Fortune Slip Inside)" "Sticker with folk art motif" and "Japanese Lucky Motif Charms."
Upon entering the store, you will find the corner transforms into a complete ennichi (festival fair) setting. Traditional fair attractions spread before you: target shooting, Super Ball scooping, takoyaki (octopus balls), kakigōri (shaved ice), chocolate bananas—all the familiar sights of a Japanese ennichi. For Japanese visitors, it evokes nostalgic warmth, while international guests find it amazingly fresh and exciting. The fact that non-merchandise items are "displayed" at the center of the space demonstrates how much this corner prioritizes "experience."
Mannequins dressed in yukata (casual summer kimono) and jinbei (a traditional set of summer clothing for men) welcome visitors. Chōchin (lanterns), uchiwa (fans), and nobori (festival banners) enhance the festive atmosphere.
An ennichi display occupies the corner's center, featuring all the quintessential elements of Japanese festival fairs packed together.
The store displays miniature yatai (festival food stalls). The incredibly detailed craftsmanship reflects Japanese artisanal precision.
The talk of Ginza is the hanabi (fireworks) event displayed on the first floor's digital signage. Every day from 3 PM to 9 PM, spectacular "hanabi fireworks" videos play every 30 minutes. The large L-shaped ceiling signage, pillars, and walls simultaneously burst with fireworks accompanied by booming sounds, creating the immersive atmosphere of a real hanabi taikai (fireworks festival). Word has spread, and when showtime approaches, many people gather with smartphones ready, ensuring they don't miss the moment.
Fireworks launch simultaneously from all first-floor signage displays. Watching the L-shaped fireworks while looking up provides an incredibly realistic experience! Shows occur every 30 minutes—don't miss it.
This provision of exclusive "memories" available only by visiting the store represents a new service approach. Incidentally, each display features different types of fireworks, so the impression changes depending on your viewing position—another thoughtful detail.
"We want visitors from various countries who come to Ginza to take a piece of 'Japan' home with them." This sentiment shapes the corner's distinctive feature of offering items that serve as "souvenirs." During the current "natsu matsuri" theme, festival-themed T-shirts, yukata (casual summer kimono), jinbei (men's kimono-style summer outfit), tenugui (hand towels), uchiwa (hand-fan), and other goods provide everything needed to enjoy the Japanese summer.
Women's yukata set priced at ¥16,500 each (tax included), and men's jinbei are available for purchase at ¥11,000 each (tax included).
Japanese-style accessories are well-stocked. Mini uchiwa at ¥1,190 each (tax included), Frisk cases at ¥590 each (tax included).
Most innovative are the "experiential T-shirts" that produce natsu matsuri sounds. By scanning the QR code on the tag, you hear sounds that correspond to the T-shirt's design. Don-don (taiko drums), pee-hyara (kagura festival music), wasshoi (festival chants), whoo (hanabi fireworks). These garments let you wear, see, style, and "enjoy through sound"—a surprise item that engages all your senses.
Four varieties of "experiential T-shirts" available. ¥3,990 each (tax included).
Scanning the QR code attached to the T-shirt tag triggers the sound feature.
Since the Ginza store's opening, the ongoing collaboration between GLOBAL WORK GINZA and DEEPTOKYO magazine has produced the 'GINZA MAP,' distributed free to customers in limited quantities. Each issue features content aligned with the Japan Content Corner's theme. This VOL.4 "natsu matsuri" edition showcases Tokyo's natsu matsuri and hanabi taikai on the front, with an illustrated map of Ginza's renowned establishments on the back.
Beyond GLOBAL WORK GINZA, this MAP is placed at distinguished Ginza shops, tourist information centers, and nearby hotels, serving as a tool that "connects the Ginza district."
When unfolded, it becomes a large A2-size map perfect for city exploration. (While supplies last)
Features information about Tokyo's famous "natsu matsuri" and "hanabi taikai." Detailed articles can be read in DEEPTOKYO magazine.
"Senshafuda (pilgrim's slips) -style" stickers are also distributed free as hospitality gifts. Perfect souvenirs. (While supplies last)
Through Japanese culture, international customers connect with the store. Alternatively, the store becomes a space where visitors experience connections between various countries and Japan. This "natsu matsuri" initiative perfectly embodies GLOBAL WORK GINZA's concept, "Connect."
Make this a memorable part of your summer 2025 experience—come and immerse yourself in authentic Japanese culture.
*Some content may already be unavailable. Please feel free to contact the store for more information.
