A Flagship Store Specializing in High-Performance Technical Outdoor Gear

THE NORTH FACE Mountain

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Cash, electronic money, QR code payment, credit card
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Languages Supported
Japanese, English, Chinese

"THE NORTH FACE Mountain" is the flagship store in Japan, open since 1983. It offers a full range of apparel and gear for serious outdoor enthusiasts. Based on the concept of a "mountain lodge in the city," the shop features highly functional and technical items, including the Summit Series, catering to city dwellers who embrace outdoor life. The store embodies the brand’s philosophy of connecting with nature and valuing authenticity.

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High-Performance Gear Including the Summit Series

This flagship store represents the brand’s core philosophy of authentic product development. It carries a wide range of high-performance gear tailored to serious outdoor activities such as trekking, climbing, hiking, and backcountry adventures. Highlighted by the Summit Series, which features advanced technical innovation, this shop offers the kind of professional-grade gear ideal for city-based outdoor lovers.

Everything from backpacks and gloves to shoes and stuff sacks—essential gear for mountain adventures—is available here.

"Kichatna Jacket," once favored by climbers and guides, has been reissued in soft 20D GORE-TEX material as a Japan-exclusive item. ¥63,800

Japan flagship store exclusive item tag

Interior Design that Reflects Brand Philosophy Through Solid Wood

The store’s warm, nature-inspired interior resembles a mountain lodge. The centerpiece is a large fixture made from a solid slab of wood nearly 1,000 years old. With centuries-old growth rings, the wood evokes nature’s grandeur and embodies the brand’s commitment to authenticity and outdoor life.

The thick, solid wood fixture makes a striking impression.

A display combining delicate metal frames and raw timber elements.

Wide Range of Daily Life Gear and Essentials

The store also covers all aspects of outdoor living, including tents, sleeping bags, and small essentials like cutlery and tableware. A variety of Japan-exclusive items are available, including tenugui—versatile Japanese hand towels, which are recommended souvenirs. Lightweight and quick-drying, tenugui are indispensable for outdoor enthusiasts in Japan due to their versatility.

Upper shelves display tents; lower shelves, sleeping bags. A broad selection includes everything from polar-grade models to more affordable options.

Japan-exclusive stainless steel tableware. From top: Mug ¥4,400; Bowl S ¥1,980; Bowl M ¥2,310; Plate ¥2,640

Japan-exclusive cutlery. Knife (stainless steel) ¥1,870; Spork (titanium) ¥2,860; Chopsticks (wood and resin) ¥1,760

These Japan-exclusive tenugui come in three colors. Sized at 100cm × 35cm, they are easy to wrap around the neck. ¥2,970 each

Photo: Wacci

The information contained this article was correct as of 06/07/2025 (the time of publication)