DEEPTOKYO
magazine
EN
DEEPTOKYO
magazine
EN
2025.04.25
PRGLOBAL WORK's First Global Flagship Store with "Connect" as Its Concept
Nearest Station
GLOBAL WORK GINZA is the first global flagship store of casual brand GLOBAL WORK. Spanning three floors from basement level 1 to the 2nd floor, it features a complete lineup of women's, men's, and kids' collections! In addition to its extensive selection, the store offers items available exclusively here. Following its "Connect" concept, the store caters not only to domestic customers but to visitors from around the world.
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The ground floor features an eye-catching large signage that extends from the ceiling. Named CONNECT SPACE, it's designed to express the product concept "Good Feeling Wear." Each season, the store showcases the brand’s recommended items with presentations unique to the Ginza location. There's also a corner for souvenir goods with Japanese themes, offering visitors a distinctly Ginza-style "Connect" experience.
The basement floor is dedicated to women's fashion. Centered around regular items, it also features a full lineup from "MATINEE LINE," which adds a touch of drama to everyday life, and "EiiS," a label designed for petite individuals. Beyond clothing, there is a rich selection of accessories, including shoes, bags, and jewelry. Customers can enjoy a leisurely shopping experience while browsing through garments displayed in a spacious, easy-to-view arrangement.
The 2nd floor houses the men's and kids' sections. Alongside regular men's merchandise, it offers "Salon de GW," a dress clothing line for business and formal occasions. The kids' section features a range of sizes from toddler (100cm-120cm) to 170cm, catering to children of various ages. The floor also includes "AND YUA ANY," a line for older teens, making it a space where the entire family can enjoy shopping together. During the grand opening, much-anticipated collaboration items were available for early purchase!
GLOBAL WORK GINZA is not just a clothing store but a shop that emphasizes experience. One of its features is the ability to select items while browsing within the store. For example, the signage on the first floor alternately displays the characteristics of recommended items in English and Japanese, depending on the season, to deepen understanding of the products.
Additionally, there are body shape diagnosis and color diagnosis signage systems where customers can check recommended items based on the results or refer to staff coordination examples displayed on screen. It's also very convenient as stock status can be viewed simultaneously. This system also supports multiple languages.
The first floor features a "Japan Content" corner aimed at international visitors, showcasing various collaborations. Currently, GLOBAL WORK is conducting a triple collaboration with DEEPTOKYO magazine and photographer Nobuki Kawaharazaki. They offer photo T-shirts and photo tote bags that make perfect souvenirs from Ginza. There are also numerous souvenir goods available exclusively here that incorporate Japanese food culture and traditional elements, allowing visitors to take home memories of Tokyo.
Souvenir T-shirt: 3,990 yen eac
Souvenir Tote bag: 1,980 yen
The information contained this article was correct at the time of publication on 04/25/2025
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