Masutoku Masumoto Honten

A historic sake shop sustaining Shimbashi’s kakuuchi culture

Shimbashi in Tokyo is often seen as a hub for businesspeople. Tucked into a corner of this bustling district is “Masutokumasumotohonten,” a sake shop that has been serving customers for over a century. Founded in the late Meiji era, it was once a place where locals came to buy sake for their evening meals. Today, the name remains unchanged, but the shop has been reborn as a kakuuchi. From daytime through night, it’s a lively spot where sake lovers gather and connect.

 A simple, unpretentious facade with quiet confidence

Beneath the elevated tracks near JR Shimbashi Station, a nostalgic storefront comes into view. A wooden sign that has aged gracefully and a weathered brick exterior evoke a bygone era of Japan. Inside, a central wooden counter welcomes visitors. There are no seats—it’s standing room only. But the lack of formality makes it easy for regulars and tourists to strike up a conversation.

Casual, charge-free kakuuchi—just one cup at a time

As a kakuuchi, there’s no table charge or service fee. Some people drop by in the afternoon, others stop in to end their evening on a mellow note. Around 200 kinds of drinks are available at all times. The variety spans from sake and beer to plum wine and brewed liqueurs. Guests can enjoy discovering their favorites with guidance from the friendly staff.