DEEPTOKYO
magazine
EN
DEEPTOKYO
magazine
EN
2026.05.18
A Donut Specialty Shop Where You Can Enjoy Steamed, Baked, and Fried Donuts
Nearest Station
At “HOCUS POCUS,” you can enjoy original donuts made using three methods: steaming, baking, and frying. Built around the concept of a “donut laboratory,” the shop always offers around 20 colorful donuts that combine inventive techniques and ingredients. You can relax in the comfortable interior, carefully designed down to the smallest detail, or take some out as a gift. A surprising new donut experience awaits.
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The name “HOCUS POCUS” refers to words used like a magic spell in Japanese. This is not simply a donut shop, but a “donut laboratory.” Multiple staff members exchange ideas and constantly go through trial and error to create flavors, appearances, and aromas unlike anything before.
One of the shop’s defining features is its use of three different methods: steaming, baking, and frying. The “steamed” donuts are slowly cooked through in a dedicated oven, making them moist and soft. The “baked” donuts carry the aroma of butter kneaded into the dough, with a texture almost like a fine cake. The “fried” donuts, lighter and less greasy than typical donuts, are also loved as a treat you can enjoy without guilt.
Because the shop is close to the Imperial Palace, groups of runners who have been running around the palace sometimes stop by as well. Even though they are donuts, their gentle flavor is not overly sweet and feels relatively light on the body, which makes them popular as a post-run reward.
When you enter, a display case appears directly in front of you. There are 18 eat-in seats in the back of the shop.
Donuts are carefully baked in the oven. Their fragrant aroma gradually fills the shop.
As much as possible, the toppings are also made by hand, and each donut is finished with care.
Coloring the display case are around 20 distinctive donuts available year-round. Popular classics include the steamed donut “Pistachio,” made generously with pistachios in both the dough and topping; the baked donut “Currants,” filled with butter cream cheese and rum raisins; and the fried donut “Old Fashioned Chocolate,” finished black with bamboo charcoal and addictive for its crunchy, cookie-like texture. One bite is enough to surprise you with the complexity of the texture and the aroma that gently spreads.
The showcase is lined with more than 20 permanent varieties.
From the top, moving clockwise, the donuts are “Currants” ¥530, “Old Fashioned Chocolate” ¥550, and “Pistachio” ¥650. The café latte, made with beans from Little Nap COFFEE, is ¥580.
Seasonal menu items are also available. This one is “Strawberry,” ¥610, made with a strawberry base combined with strawberry tea and framboise.
The appeal of “HOCUS POCUS” is not limited to its donuts. Everything, from the architecture, interior, and lighting to the original trays and staff aprons, has been carefully created down to the smallest detail by professionals in different fields. Inside the shop are lush plants personally cared for by the owner and seasonal flowers arranged by a floral artist every other week. The tables and lighting were also selected by a coordinator, creating a comfortable atmosphere. The high-quality time you can spend in this beautifully arranged environment is something unique to a shop that designs not only the flavor of its donuts, but the entire experience, including the space itself.
Distinctive lighting and beautifully polished glass tables create a refined atmosphere.
Plantings outside can be seen through the large windows, creating an atmosphere that hardly feels like central Tokyo surrounded by buildings.
The large wooden speaker was apparently handmade by the owner.
The retail corner set up in one part of the shop is also worth a look. It brings together a wide variety of highly refined items through the owner’s personal connections. The selection stands out for its originality, unconstrained by genre, including vividly colored Moroccan-style tableware, ceramics by an Okinawan artist said to have been inspired by the shape of donuts, pleasantly scented room fragrances, and Mexican jewelry. There are also original T-shirts, making it an exciting lineup to browse while waiting for your donuts.
One corner lined with T-shirts and vividly colored goods.
Original-design T-shirts and caps. The T-shirts are also available in kids’ sizes.
Tableware incorporating Moroccan-inspired designs.
OMOU room diffusers made from 100% natural plant-derived essential oils.
And the donuts at “HOCUS POCUS” are also ideal as souvenirs or gifts for someone special. They are designed not simply as a snack, but as sweets that make you want to give them to someone. The beauty of the packaging is striking. There are transparent clear cases and small boxes sized perfectly to hold the donuts. Once placed in the marble-patterned carry bag, they instantly become a thoughtful gift.
For takeout, you can choose from several types of packaging. For a small thank-you gift, this marble-patterned bag is especially recommended.
The information contained this article was correct as of 05/18/2026 (the time of publication)
